{"title":"16 to 20 washes","description":"","products":[{"product_id":"bleach-london-lavender-grey-toner-kit","title":"BLEACH LONDON Lavender Grey Toner Kit","description":"\u003cp\u003eAchieve a cool, smoky finish with \u003cstrong\u003eBLEACH LONDON Lavender Grey Toner Kit\u003c\/strong\u003e, a semi-permanent hair toner specially formulated to neutralise unwanted tones while adding a soft violet-grey hue. Ideal for pre-lightened or bleached hair, this nourishing toner enhances colour with a subtle purple haze, creating a modern, smoky grey look that feels fresh and on-trend. The conditioning formula helps smooth the hair while delivering even, salon-quality results at home. Designed to gradually fade over time, it lasts approximately 16–20 washes, making it perfect for those who want a temporary yet refined colour transformation. Whether you're toning brassiness or elevating your shade, this vegan-friendly toner offers a sleek, dimensional finish with minimal effort.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSemi-permanent toner that fades gradually over 16–20 washes\u003c\/li\u003e\n\u003cli\u003eCreates a smoky grey tone with a subtle lavender-purple hue\u003c\/li\u003e\n\u003cli\u003eIdeal for pre-lightened and bleached hair\u003c\/li\u003e\n\u003cli\u003eHelps neutralise unwanted brassy or yellow tones\u003c\/li\u003e\n\u003cli\u003eNourishing, conditioning formula for smoother, healthier-looking hair\u003c\/li\u003e\n\u003cli\u003eProvides even, salon-quality toning results at home\u003c\/li\u003e\n\u003cli\u003eEasy-to-use kit for convenient application\u003c\/li\u003e\n\u003cli\u003ePerfect for achieving cool-toned, modern hair colour looks\u003c\/li\u003e\n\u003cli\u003eVegan-friendly formula suitable for conscious beauty routines\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Bleach London","offers":[{"title":"Default Title","offer_id":57185673314686,"sku":"BLEACHLDN-030","price":11.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/5872\/0515\/files\/Untitleddesign-2026-03-30T152330.344.png?v=1774866260"},{"product_id":"bleach-london-white-toner-kit","title":"BLEACH LONDON White Toner Kit","description":"\u003cp\u003eAchieve a clean, cool-toned blonde with the BLEACH LONDON White Toner Kit, specially formulated to neutralise unwanted yellow and brassy tones after bleaching. Ideal for maintaining white, silver, or platinum hair, this post-bleach toner helps refine your colour for a brighter, fresher finish that looks salon-perfect. The effective toning formula works to balance warmth while enhancing clarity and shine, delivering a more polished and even blonde result.\u003c\/p\u003e\n\u003cp\u003eDesigned for at-home use, the kit includes a developer lotion and colourant that work together to tone and refresh your hair, along with a repairing treatment mask to help nourish and restore softness after processing. With results that can last for weeks, this toner kit is an essential step in maintaining cool, luminous blonde shades.\u003c\/p\u003e\n\u003ch4\u003eWhy You’ll Love This\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eNeutralises yellow and brassy tones for a cleaner blonde finish\u003c\/li\u003e\n\u003cli\u003eIdeal for white, silver, and platinum hair shades\u003c\/li\u003e\n\u003cli\u003eHelps maintain a cool-toned, salon-fresh look at home\u003c\/li\u003e\n\u003cli\u003eLong-lasting toning results for extended colour clarity\u003c\/li\u003e\n\u003cli\u003eIncludes a repairing treatment mask to nourish and soften hair\u003c\/li\u003e\n\u003cli\u003eEasy-to-use kit with everything needed for at-home toning\u003c\/li\u003e\n\u003cli\u003eEnhances shine and overall colour brightness\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eKey Benefits\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eImproves tone and reduces unwanted warmth in blonde hair\u003c\/li\u003e\n\u003cli\u003eHelps extend the life of bleached or lightened hair colour\u003c\/li\u003e\n\u003cli\u003eLeaves hair looking brighter, cooler, and more even\u003c\/li\u003e\n\u003cli\u003eSupports hair health with conditioning post-treatment care\u003c\/li\u003e\n\u003cli\u003eSuitable for regular maintenance of light hair shades\u003c\/li\u003e\n\u003cli\u003eConvenient all-in-one toning solution\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eSet Contents\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e1 Tube of Colourant 40ml\u003c\/li\u003e\n\u003cli\u003e1 Bottle of Developer Lotion 80ml\u003c\/li\u003e\n\u003cli\u003e1 Repairing Treatment Mask 50ml\u003c\/li\u003e\n\u003cli\u003e1 Pair of Plastic Gloves\u003c\/li\u003e\n\u003cli\u003e1 Instruction Leaflet\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Bleach London","offers":[{"title":"Default Title","offer_id":57202109415806,"sku":"BLEACHLDN-070","price":11.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/5872\/0515\/files\/Untitleddesign-2026-04-02T181053.864.png?v=1775135536"}],"url":"https:\/\/www.beautflo.com\/collections\/16-to-20-washes.oembed","provider":"Beaut Flo","version":"1.0","type":"link"}