{"title":"at-home hair dye","description":"","products":[{"product_id":"bleach-london-i-saw-red-boxed-scc-150ml-uk","title":"BLEACH LONDON I Saw Red Boxed Scc 150ml UK","description":"\u003cp\u003eTransform your hair with \u003cstrong\u003eBLEACH LONDON I Saw Red Boxed Semi-Permanent Dye\u003c\/strong\u003e, a striking red shade designed to refresh and intensify your look. This high-impact formula delivers vibrant, bold colour that works beautifully on blonde hair for an eye-catching finish, while providing a subtle, glossy tint on darker brown tones. The semi-permanent dye lasts between three and thirty washes, offering the flexibility to experiment with colour without long-term commitment. Enriched with citric acid, the formula helps balance hair lengths, leaving strands smoother, shinier, and more vibrant with every application. Ideal for anyone looking to add a vivid pop of red to their hair while maintaining hair health and shine.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDelivers a vibrant red hue on blonde hair and a glossy tint on brown hair\u003c\/li\u003e\n\u003cli\u003eSemi-permanent formula lasts 3–30 washes for flexible styling\u003c\/li\u003e\n\u003cli\u003eEnhances hair shine and smoothness with citric acid\u003c\/li\u003e\n\u003cli\u003eNourishes hair while depositing colour for minimal damage\u003c\/li\u003e\n\u003cli\u003eEasy-to-use boxed dye for at-home colouring\u003c\/li\u003e\n\u003cli\u003eIdeal for refreshing faded red tones or trying a bold new look\u003c\/li\u003e\n\u003cli\u003eSuitable for all hair lengths and types\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eUsage : \u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eApply to clean, towel-dried hair and leave for the recommended time. Rinse thoroughly until water runs clear. Style as desired to reveal vivid, long-lasting colour.\u003c\/li\u003e\n\u003cli\u003eThis boxed dye is perfect for anyone looking to experiment with red tones, refresh their current colour, or add a bold statement without the commitment of permanent dye.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Bleach London","offers":[{"title":"Default Title","offer_id":57172251476350,"sku":"BLEACHLDN-015","price":10.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/5872\/0515\/files\/Untitleddesign-2026-03-26T165104.379.png?v=1774525895"},{"product_id":"bleach-london-instant-coffee-boxed-scc-150ml-uk","title":"BLEACH LONDON Instant Coffee Boxed Scc 150ml UK","description":"\u003cp\u003eExperiment with bold new looks without long-term commitment using the \u003cstrong\u003eBLEACH LONDON Boxed Semi-Permanent Dye\u003c\/strong\u003e, a high-impact formula designed to temporarily transform blonde and lighter hair. Created by international fashion colourist Alex Brownsell, this vibrant semi-permanent dye delivers intense, fashion-forward shades that last between one and three washes, perfect for testing a new style or refreshing your current colour. Easy to use at home, the boxed dye provides salon-quality results with minimal effort, making it ideal for short-term colour experimentation.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eTemporary hair colour lasting 1–3 washes for flexible styling\u003c\/li\u003e\n\u003cli\u003eDesigned for blonde or lightened hair to achieve vivid, noticeable results\u003c\/li\u003e\n\u003cli\u003eCreated by professional colourist Alex Brownsell for fashion-forward tones\u003c\/li\u003e\n\u003cli\u003eAllows at-home experimentation without long-term commitment\u003c\/li\u003e\n\u003cli\u003eSuitable for single-application use on short or freshly bleached hair\u003c\/li\u003e\n\u003cli\u003eSafe and easy-to-use boxed dye for a quick colour refresh\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eUsage Guidance:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eOne box is sufficient for short hair or freshly bleached roots\u003c\/li\u003e\n\u003cli\u003eShoulder-length hair may require two boxes for full coverage\u003c\/li\u003e\n\u003cli\u003eLong hair below the shoulders typically needs three to four boxes\u003c\/li\u003e\n\u003cli\u003eVery thick hair may require an additional box to ensure even coverage\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis semi-permanent dye is perfect for anyone looking to experiment with bold colour, refresh faded tones, or achieve a vivid fashion-forward look without the permanence of traditional hair dye.\u003c\/p\u003e","brand":"Bleach London","offers":[{"title":"Default Title","offer_id":57172339097982,"sku":"BLEACHLDN-016","price":10.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/5872\/0515\/files\/Untitleddesign-2026-03-26T171515.618.png?v=1774527346"},{"product_id":"bleach-london-low-and-slow-bleach-kit","title":"BLEACH LONDON Low and Slow Bleach Kit","description":"\u003cp\u003eAchieve professional-quality hair lightening at home with the \u003cstrong\u003eBLEACH LONDON Low and Slow Bleach Kit\u003c\/strong\u003e, specially formulated to minimize damage while preserving your hair’s natural condition and curl pattern. This innovative clay bleach features a lower peroxide content, allowing you to lighten hair by up to six levels with reduced compromise to strength and elasticity. Perfect for both beginners and experienced DIY stylists, the kit is designed to deliver controlled, even results while maintaining healthier, more resilient hair. Complete with a nourishing mask, the set supports hair recovery during and after the bleaching process, leaving strands feeling soft, hydrated, and more manageable.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLightens hair by up to six levels with lower peroxide for reduced damage\u003c\/li\u003e\n\u003cli\u003eClay bleach formula helps maintain hair condition and curl pattern\u003c\/li\u003e\n\u003cli\u003eIdeal for at-home use for both beginners and experienced stylists\u003c\/li\u003e\n\u003cli\u003eIncludes nourishing mask to support hair health during bleaching\u003c\/li\u003e\n\u003cli\u003eHelps achieve even, controlled lift with minimal breakage\u003c\/li\u003e\n\u003cli\u003eMaintains softness, hydration, and manageability\u003c\/li\u003e\n\u003cli\u003eReduces risk of over-processing compared to traditional bleach\u003c\/li\u003e\n\u003cli\u003ePerfect for transforming hair colour safely and effectively\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eSet Includes : \u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eClay Bleaching Powder (2 x 25g):\u003c\/strong\u003e Gentle yet effective lightening powder for controlled lift\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDeveloping Lotion (80ml):\u003c\/strong\u003e Activates the bleach for optimal results while reducing hair stress\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReincarnation Mask (2 x 15ml):\u003c\/strong\u003e Nourishes and restores hair during the bleaching process\u003c\/li\u003e\n\u003cli\u003eThis at-home bleaching kit is ideal for anyone seeking a safer, professional-style lightening experience without sacrificing hair integrity or texture.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Bleach London","offers":[{"title":"Default Title","offer_id":57172474364286,"sku":"BLEACHLDN-017","price":12.65,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/5872\/0515\/files\/Untitleddesign-2026-03-26T174844.086.png?v=1774529358"},{"product_id":"bleach-london-no-bleach-bleach-kit","title":"BLEACH LONDON No Bleach Bleach Kit","description":"\u003cp\u003eAchieve a professional, salon-quality blonde transformation at home with the \u003cstrong\u003eBLEACH LONDON No Bleach Bleach Kit\u003c\/strong\u003e, an advanced bleach-free hair lightening system specially developed for virgin hair. Designed as a gentler alternative to traditional bleach, this innovative formula uses a persulfate-free technology to reduce the risk of damage and scalp irritation while still delivering powerful lifting results. Capable of lightening hair by up to five levels, the kit creates a soft, creamy blonde finish that develops gradually for a more natural-looking transformation. Unlike conventional bleaching methods, the colour continues to subtly lift over time, allowing for a more controlled and even result. Ideal for enhancing medium brown to medium blonde or light brown to light blonde hair, this kit offers a safer way to achieve lighter tones without compromising hair health. Complete with a nourishing treatment mask, it supports hydration, strength, and overall hair condition throughout the lightening process. Please note, this kit is specifically formulated for untreated, virgin hair and is not suitable for previously dyed or pre-lightened hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBleach-free hair lightening system designed for virgin hair\u003c\/li\u003e\n\u003cli\u003ePersulfate-free formula helps reduce scalp irritation and hair damage\u003c\/li\u003e\n\u003cli\u003eLightens hair by up to five levels for a creamy blonde finish\u003c\/li\u003e\n\u003cli\u003eGradual lightening effect for a more natural, even result over time\u003c\/li\u003e\n\u003cli\u003eIdeal for medium brown to medium blonde and light brown to blonde hair\u003c\/li\u003e\n\u003cli\u003eIncludes nourishing treatment to support hair strength and hydration\u003c\/li\u003e\n\u003cli\u003eHelps maintain softness, shine, and manageability during the process\u003c\/li\u003e\n\u003cli\u003eSafer alternative to traditional bleach for at-home use\u003c\/li\u003e\n\u003cli\u003eProfessional-quality results without harsh bleaching agents\u003c\/li\u003e\n\u003cli\u003eVegan-friendly formula suitable for conscious beauty routines\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eImportant Information:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNot suitable for dyed, chemically treated, or pre-lightened hair\u003c\/li\u003e\n\u003cli\u003eRoot touch-ups are recommended every 4–6 weeks to maintain results\u003c\/li\u003e\n\u003cli\u003eAlways perform a patch test before application for safety\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eSet Includes:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNo Bleach Bleach lightening formula for controlled lift\u003c\/li\u003e\n\u003cli\u003eDeveloper for effective activation\u003c\/li\u003e\n\u003cli\u003eReincarnation Mask to nourish and protect hair during treatment\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis complete hair lightening kit is ideal for those seeking a gentler, effective way to achieve brighter, lighter hair while maintaining optimal hair health and condition.\u003c\/p\u003e","brand":"Bleach London","offers":[{"title":"Default Title","offer_id":57172787429758,"sku":"BLEACHLDN-018","price":11.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/5872\/0515\/files\/Untitleddesign-2026-03-26T182910.617.png?v=1774531772"}],"url":"https:\/\/www.beautflo.com\/collections\/at-home-hair-dye.oembed","provider":"Beaut Flo","version":"1.0","type":"link"}