{"title":"Bleach-Free Hair Colour","description":null,"products":[{"product_id":"bleach-london-cherry-cola-permanent-kit","title":"BLEACH LONDON Cherry Cola Permanent Kit","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAchieve a luminous \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003epink-purple hair colour\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e at home with this expertly developed colour kit by \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eAlex Brownsell and her team of professional colourists\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e. Designed to \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003elighten and deposit colour in one step\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, the innovative vegan formula combines salon-quality pigments with a custom-strength developing system to create multi-dimensional colour with visible impact, even on darker hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe dual-action colouring system is designed to deliver an even, glossy pinky-purple result across all hair types without the need for a separate bleaching step. The formula also helps blend greys for a seamless-looking finish, while the post-colour treatment helps seal the hair cuticle to lock in vibrancy and enhance shine.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eSet Contents\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eLighten \u0026amp; Colour Cream 3ml\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eA dual-action formula that simultaneously \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003elifts and deposits colour\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, creating a luminous pinky-purple tone without the need for bleach. Designed to provide even coverage across all hair types, the formula also helps blend greys for a seamless-looking colour result.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eGo Lighter Developing Lotion 60ml\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eDesigned to activate the colour system, this developing lotion helps provide consistent lift and optimal colour payoff. It works to enhance the colour’s \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003edepth, dimension and vibrancy\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e for a multi-dimensional finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eKeep It Sealed Post-Colour Treatment 20ml\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eA conditioning treatment designed to help \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eseal the hair cuticle after colouring\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e. It helps lock in colour vibrancy while enhancing shine, leaving hair feeling silky-soft, smooth and polished.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eKey Features\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\n\u003cspan\u003eLuminous \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003epink-purple at-home hair colour\u003c\/span\u003e\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eDeveloped by \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eAlex Brownsell and professional colourists\u003c\/span\u003e\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eDesigned to \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003elighten and deposit colour in one step\u003c\/span\u003e\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eVegan colour formula\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSalon-quality pigments for visible colour impact\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCustom-strength developing system\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eDesigned to deliver multi-dimensional results, even on \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003edarker hair\u003c\/span\u003e\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eNo separate bleach required\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eSuitable for \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eall hair types\u003c\/span\u003e\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHelps blend greys for a seamless-looking result\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eIncludes a post-colour conditioning treatment to enhance shine and softness\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cspan\u003eHow to Use\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eCombine the \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eLighten \u0026amp; Colour Cream\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e with the \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eGo Lighter Developing Lotion\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e according to the product instructions to activate the colour system. Apply evenly to the hair as directed. After colouring, use the \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eKeep It Sealed Post-Colour Treatment\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e to help condition the hair, seal the cuticle and enhance shine.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eWhy You’ll Love This\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\n\u003cspan\u003eCreates a luminous \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003epink-purple colour\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e from the comfort of home\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLightens and colours simultaneously for a convenient one-step system\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDesigned to deliver visible results even on darker hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eVegan formula with salon-quality pigments\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eHelps create \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003edepth, dimension and vibrant colour\u003c\/span\u003e\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eIncludes a conditioning post-colour treatment for silky-soft, polished-looking hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHelps seal in vibrancy while enhancing shine\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Bleach London","offers":[{"title":"Default Title","offer_id":58132938817918,"sku":"BleachLDN-075","price":12.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/5872\/0515\/files\/UntitledDesign-2026-09-30T184409.481.png?v=1790775883"}],"url":"https:\/\/www.beautflo.com\/collections\/bleach-free-hair-colour.oembed","provider":"Beaut Flo","version":"1.0","type":"link"}