{"title":"bold hair colour","description":"","products":[{"product_id":"bleach-london-vivid-berry-permanents-kit","title":"BLEACH LONDON Vivid Berry Permanents Kit","description":"\u003cp data-start=\"158\" data-end=\"673\"\u003eAchieve bold, salon-quality colour at home with the BLEACH LONDON Vivid Berry Permanent Kit. Designed to deliver rich, glossy berry tones without the need for pre-bleaching, this all-in-one kit transforms even darker hair shades with vibrant, long-lasting results. The custom-strength developing lotion works to both lighten and deposit colour simultaneously, while the conditioning colour formula—infused with sea silk and cocamide helps to nourish, smooth, and protect your strands during the colouring process.\u003c\/p\u003e\n\u003cp data-start=\"675\" data-end=\"995\"\u003eComplete with the Keep It Sealed Conditioner, this kit ensures your new colour stays radiant and hydrated, enhancing shine and prolonging vibrancy. Perfect for those looking for a deeper, more intense colour transformation with lasting impact, Vivid Berry offers a convenient, at-home solution for bold, expressive hair.\u003c\/p\u003e\n\u003ch4 data-section-id=\"a6rdf3\" data-start=\"1002\" data-end=\"1025\"\u003eWhy You’ll Love This\u003c\/h4\u003e\n\u003cul data-start=\"1026\" data-end=\"1419\"\u003e\n\u003cli data-section-id=\"og55gm\" data-start=\"1026\" data-end=\"1087\"\u003ePermanent hair colour with rich, long-lasting berry tones\u003c\/li\u003e\n\u003cli data-section-id=\"xtlyf9\" data-start=\"1088\" data-end=\"1134\"\u003eWorks on darker hair without pre-bleaching\u003c\/li\u003e\n\u003cli data-section-id=\"3h5lm6\" data-start=\"1135\" data-end=\"1191\"\u003eDual-action formula lightens and colours in one step\u003c\/li\u003e\n\u003cli data-section-id=\"145anf\" data-start=\"1192\" data-end=\"1249\"\u003eConditioning ingredients help soften and protect hair\u003c\/li\u003e\n\u003cli data-section-id=\"1e27e7\" data-start=\"1250\" data-end=\"1303\"\u003eEnhances shine for a glossy, salon-quality finish\u003c\/li\u003e\n\u003cli data-section-id=\"1lv6t3j\" data-start=\"1304\" data-end=\"1349\"\u003eComplete kit for easy at-home application\u003c\/li\u003e\n\u003cli data-section-id=\"187rc8m\" data-start=\"1350\" data-end=\"1419\"\u003eIncludes post-colour conditioner to lock in moisture and vibrancy\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4 data-section-id=\"17xbmye\" data-start=\"1426\" data-end=\"1441\"\u003eKey Benefits\u003c\/h4\u003e\n\u003cul data-start=\"1442\" data-end=\"1706\"\u003e\n\u003cli data-section-id=\"i6it4n\" data-start=\"1442\" data-end=\"1495\"\u003eDelivers vibrant colour with long-lasting results\u003c\/li\u003e\n\u003cli data-section-id=\"og2qhv\" data-start=\"1496\" data-end=\"1547\"\u003eHelps maintain hair smoothness during colouring\u003c\/li\u003e\n\u003cli data-section-id=\"192kxwc\" data-start=\"1548\" data-end=\"1592\"\u003eReduces need for separate bleaching step\u003c\/li\u003e\n\u003cli data-section-id=\"7z5pix\" data-start=\"1593\" data-end=\"1644\"\u003eSuitable for full-head colour or root touch-ups\u003c\/li\u003e\n\u003cli data-section-id=\"1lc8r2o\" data-start=\"1645\" data-end=\"1706\"\u003eConvenient all-in-one kit for beginners and regular users\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Bleach London","offers":[{"title":"Default Title","offer_id":57201742545278,"sku":"BLEACHLDN-066","price":13.8,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/5872\/0515\/files\/Untitleddesign-2026-04-02T160916.971.png?v=1775128397"}],"url":"https:\/\/www.beautflo.com\/collections\/bold-hair-colour.oembed","provider":"Beaut Flo","version":"1.0","type":"link"}