{"title":"Essential Oil","description":"\u003cp\u003eEssential oils are highly concentrated plant extracts obtained from flowers, leaves, roots, or seeds, known for their aromatic and therapeutic properties. In hair and scalp care, essential oils help nourish, soothe, and balance the scalp while supporting overall hair health. When properly diluted, they can help address concerns such as dryness, itchiness, dandruff, and sensitivity. Their natural fragrance also provides a calming sensory experience, making essential oils a valuable addition to holistic care routines.\u003cbr\u003e\u003c\/p\u003e","products":[{"product_id":"as-i-am-beautiful-curls-bundle","title":"As I Am Beautiful Curls Bundle","description":"\u003cp data-start=\"183\" data-end=\"609\"\u003eCatering specifically to coiled and curly hair textures, the \u003cstrong data-start=\"244\" data-end=\"278\"\u003eAs I Am Beautiful Curls Bundle\u003c\/strong\u003e brings together three moisture-rich formulas designed to elevate your haircare routine. This curated set delivers deep hydration, nourishment, and improved manageability, leaving curls and coils soft, defined, and ready for styling. Perfect for anyone looking to enhance curl health while maintaining natural shine and softness.\u003c\/p\u003e\n\u003ch3 data-start=\"611\" data-end=\"633\"\u003eBundle Includes:\u003c\/h3\u003e\n\u003cp data-start=\"635\" data-end=\"989\"\u003e\u003cstrong data-start=\"635\" data-end=\"664\"\u003e1. As I Am Cowash – 454ml\u003c\/strong\u003e\u003cbr data-start=\"664\" data-end=\"667\"\u003eThis gentle co-wash cleanses the hair and scalp without stripping essential moisture. Enriched with \u003cstrong data-start=\"767\" data-end=\"809\"\u003ecastor oil, tangerine, and coconut oil\u003c\/strong\u003e, it effortlessly removes product build-up and impurities while nourishing every strand. Hair feels refreshed, soft, and easier to detangle, revealing luscious, manageable curls.\u003c\/p\u003e\n\u003cp data-start=\"991\" data-end=\"1391\"\u003e\u003cstrong data-start=\"991\" data-end=\"1027\"\u003e2. As I Am Double Butter – 227ml\u003c\/strong\u003e\u003cbr data-start=\"1027\" data-end=\"1030\"\u003eA rich, indulgent treatment that softens and smooths from root to tip. Formulated with \u003cstrong data-start=\"1117\" data-end=\"1157\"\u003enatural cocoa butter and shea butter\u003c\/strong\u003e, plus \u003cstrong data-start=\"1164\" data-end=\"1198\"\u003eorganic jojoba and castor oils\u003c\/strong\u003e, this ultra-hydrating formula enhances shine and manageability. \u003cstrong data-start=\"1263\" data-end=\"1299\"\u003eWheat protein and pro-vitamin B5\u003c\/strong\u003e help reduce the appearance of split ends, leaving hair looking healthy and feeling silky.\u003c\/p\u003e\n\u003cp data-start=\"1393\" data-end=\"1771\"\u003e\u003cstrong data-start=\"1393\" data-end=\"1436\"\u003e3. As I Am Leave-In Conditioner – 237ml\u003c\/strong\u003e\u003cbr data-start=\"1436\" data-end=\"1439\"\u003eA lightweight, shine-enhancing leave-in conditioner that hydrates, softens, and strengthens curls. Powered by natural extracts of \u003cstrong data-start=\"1569\" data-end=\"1612\"\u003ecoconut, green tea, amla, and sugarcane\u003c\/strong\u003e, it eases wet combing, reduces tangling, and improves overall hair strength. Perfect for keeping curls defined, soft, and more resilient throughout the day.\u003c\/p\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":56756545061246,"sku":"AIA-004","price":34.33,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/5872\/0515\/files\/Untitleddesign-2025-12-29T145602.368.png?v=1767002180"},{"product_id":"as-i-am-dry-itchy-scalp-care-olive-and-tea-trea-oil-shampoo-conditoner-355ml","title":"As I Am Dry \u0026 Itchy Scalp Care Olive and Tea Trea Oil Shampoo \u0026 Conditoner 355ml","description":"\u003cp\u003eCleanse, soothe, and moisturize your scalp and curls with the \u003cstrong\u003eAs I Am Dry \u0026amp; Itchy Scalp Care Olive \u0026amp; Tea Tree Oil Shampoo and Conditioner Duo\u003c\/strong\u003e. Specially formulated for dry, irritated scalps, this gentle yet effective duo helps reduce itchiness, dryness, and flaking while improving hair manageability and shine.\u003c\/p\u003e\n\u003ch3\u003eSet Contents:\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003e1. As I Am Dry \u0026amp; Itchy Scalp Care Olive \u0026amp; Tea Tree Oil Shampoo – 355ml\u003c\/strong\u003e\u003cbr\u003eA gentle clarifying shampoo that minimizes dryness and soothes scalp discomfort. Enriched with \u003cstrong\u003eOlive Oil\u003c\/strong\u003e to restore moisture and \u003cstrong\u003eTea Tree Oil\u003c\/strong\u003e to calm irritation, it also helps detangle curls, leaving hair silky soft and manageable.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e2. As I Am Dry \u0026amp; Itchy Scalp Care Olive \u0026amp; Tea Tree Oil Conditioner – 355ml\u003c\/strong\u003e\u003cbr\u003eThis nourishing conditioner hydrates and smooths hair while helping to soothe a compromised scalp. With \u003cstrong\u003eOlive Oil\u003c\/strong\u003e for moisture and \u003cstrong\u003eTea Tree Oil\u003c\/strong\u003e for relief, it improves detangling, leaving tresses soft, silky, and easy to style.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eKey Benefits:\u003c\/li\u003e\n\u003cli\u003eHydrates and moisturizes scalp and hair\u003c\/li\u003e\n\u003cli\u003eHelps reduce dryness, flaking, and itchiness\u003c\/li\u003e\n\u003cli\u003eEnriched with \u003cstrong\u003eOlive Oil\u003c\/strong\u003e and \u003cstrong\u003eTea Tree Oil\u003c\/strong\u003e for soothing and nourishment\u003c\/li\u003e\n\u003cli\u003eDetangles curls and improves manageability\u003c\/li\u003e\n\u003cli\u003eLeaves hair soft, silky, and healthy-looking\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":56757044969854,"sku":"AIA-013","price":29.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/5872\/0515\/files\/Untitleddesign-2025-12-29T182839.163.png?v=1767014931"}],"url":"https:\/\/www.beautflo.com\/collections\/essential-oil.oembed","provider":"Beaut Flo","version":"1.0","type":"link"}