{"title":"hair transformation","description":"","products":[{"product_id":"bleach-london-pearlescent-boxed-scc-150ml-uk","title":"BLEACH LONDON Pearlescent Boxed Scc 150ml UK","description":"\u003cp\u003eEnhance your hair with a soft, luminous glow using the \u003cstrong\u003eBLEACH LONDON Pearlescent Semi-Permanent Hair Dye\u003c\/strong\u003e, a conditioning colour treatment designed to deliver a delicate, milky pink finish. Perfect for bleached or light blonde hair, this semi-permanent formula creates a cool, pearly blush tone that adds dimension and shine while maintaining a natural-looking result. Lasting between three and ten washes, it offers a flexible way to experiment with pastel colour without long-term commitment. Infused with nourishing ingredients, the formula helps hydrate and smooth each strand, leaving hair feeling silky, soft, and refreshed. Easy to apply at home, it develops in just 30 minutes and fades evenly while maintaining its true tone.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCreates a soft pearlescent pink tone on bleached or light blonde hair\u003c\/li\u003e\n\u003cli\u003eSemi-permanent formula lasts 3–10 washes for flexible styling\u003c\/li\u003e\n\u003cli\u003eEnhances shine with a luminous, iridescent finish\u003c\/li\u003e\n\u003cli\u003eConditions and hydrates hair for improved softness and smoothness\u003c\/li\u003e\n\u003cli\u003eGradually fades true to tone without patchiness\u003c\/li\u003e\n\u003cli\u003eEasy at-home application with quick 30-minute development time\u003c\/li\u003e\n\u003cli\u003eIdeal for refreshing blonde hair or experimenting with pastel shades\u003c\/li\u003e\n\u003cli\u003eLightweight formula suitable for frequent colour changes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis semi-permanent hair dye is ideal for achieving a subtle pastel transformation while keeping hair nourished, glossy, and beautifully radiant.\u003c\/p\u003e","brand":"Bleach London","offers":[{"title":"Default Title","offer_id":57173224980862,"sku":"BLEACHLDN-019","price":10.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/5872\/0515\/files\/Untitleddesign-2026-03-26T201641.259.png?v=1774538230"},{"product_id":"bleach-london-glossy-black-permanent-kit","title":"BLEACH LONDON Glossy Black Permanent Kit","description":"\u003cp\u003eTransform your hair into a rich, silky black with the BLEACH LONDON Glossy Black Permanent Kit. Expertly developed by Alex Brownsell and her professional team, this salon-quality formula delivers intense, long-lasting colour while caring for your hair. Designed to darken hair to its deepest, most lustrous black, the advanced blend combines high-performance pigments with a custom-strength developing lotion for even, effective coverage. Infused with cocamide and sea silk, the formula helps nourish each strand, reducing the appearance of dryness and damage while enhancing shine for a sleek, glossy finish.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Features \u0026amp; Benefits\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDeep, rich black colour with long-lasting, fade-resistant results\u003c\/li\u003e\n\u003cli\u003eSalon-quality pigments for even, consistent coverage\u003c\/li\u003e\n\u003cli\u003eCustom-strength developing lotion for gentle yet effective colouring\u003c\/li\u003e\n\u003cli\u003eInfused with cocamide and sea silk to nourish and protect hair\u003c\/li\u003e\n\u003cli\u003eHelps reduce visible dryness and damage during the colouring process\u003c\/li\u003e\n\u003cli\u003eLeaves hair feeling soft, smooth, and visibly glossy\u003c\/li\u003e\n\u003cli\u003eSuitable for at-home use with professional-level results\u003c\/li\u003e\n\u003cli\u003eComplete kit with everything needed for easy application\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWhat’s Inside the Kit\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eConditioning Colour (60ml)\u003c\/li\u003e\n\u003cli\u003eGo Darker Developing Lotion (60ml)\u003c\/li\u003e\n\u003cli\u003eKeep It Sealed Conditioner (20ml)\u003c\/li\u003e\n\u003cli\u003ePair of Plastic Gloves\u003c\/li\u003e\n\u003cli\u003eInstruction Leaflet\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWhy You’ll Love This\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAchieves a sleek, ultra-glossy black finish in one step\u003c\/li\u003e\n\u003cli\u003eCombines colour and care to maintain hair health\u003c\/li\u003e\n\u003cli\u003eEasy-to-use system designed by industry experts\u003c\/li\u003e\n\u003cli\u003eIdeal for refreshing or completely transforming your look\u003c\/li\u003e\n\u003cli\u003eLeaves hair looking vibrant, healthy, and professionally coloured at home\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Bleach London","offers":[{"title":"Default Title","offer_id":57201389142398,"sku":"BLEACHLDN-063","price":13.8,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/5872\/0515\/files\/Untitleddesign-2026-04-02T132209.690.png?v=1775118301"},{"product_id":"bleach-london-twisted-lemon-super-cool-colour-150ml","title":"BLEACH LONDON Twisted Lemon Super Cool Colour 150ml","description":"\u003cp\u003eRefresh your look with the BLEACH LONDON Twisted Lemon Super Cool Colour, a vibrant semi-permanent hair dye designed to transform light blonde or pre-bleached hair into a bold, neon yellow statement. Perfect for those who love experimenting with colour, this high-impact formula delivers a striking, rainbow-inspired finish that reflects individuality and creativity. Developed for quick, at-home use, the creamy formula applies easily and develops in just 30 minutes, giving you an instant colour boost without long-term commitment. The vegan-friendly formulation is gentle on the hair while still providing vivid, attention-grabbing results that fade gradually over 1–5 washes.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Benefits : \u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBright neon yellow hair dye for bold, standout looks\u003c\/li\u003e\n\u003cli\u003eSemi-permanent formula ideal for temporary colour transformation\u003c\/li\u003e\n\u003cli\u003eSpecially designed for light blonde and bleached hair\u003c\/li\u003e\n\u003cli\u003eDevelops in just 30 minutes for quick, visible results\u003c\/li\u003e\n\u003cli\u003eGradually washes out in 1–5 washes with no long-term commitment\u003c\/li\u003e\n\u003cli\u003eSmooth cream texture for easy, even application\u003c\/li\u003e\n\u003cli\u003eVegan-friendly formula suitable for conscious beauty routines\u003c\/li\u003e\n\u003cli\u003ePerfect for creative, festival, or trend-driven hairstyles\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWhy You’ll Love This\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eInstantly creates a vibrant, head-turning neon yellow finish\u003c\/li\u003e\n\u003cli\u003eLets you experiment with colour without permanent damage or commitment\u003c\/li\u003e\n\u003cli\u003eEasy to apply at home with salon-inspired results\u003c\/li\u003e\n\u003cli\u003eIdeal for expressing individuality and trying seasonal trends\u003c\/li\u003e\n\u003cli\u003eLeaves hair looking bold, fresh, and full of personality\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Bleach London","offers":[{"title":"Default Title","offer_id":57201471947134,"sku":"BLEACHLDN-064","price":10.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/5872\/0515\/files\/Untitleddesign-2026-04-02T150634.951.png?v=1775124428"},{"product_id":"bleach-london-vivid-berry-permanents-kit","title":"BLEACH LONDON Vivid Berry Permanents Kit","description":"\u003cp data-start=\"158\" data-end=\"673\"\u003eAchieve bold, salon-quality colour at home with the BLEACH LONDON Vivid Berry Permanent Kit. Designed to deliver rich, glossy berry tones without the need for pre-bleaching, this all-in-one kit transforms even darker hair shades with vibrant, long-lasting results. The custom-strength developing lotion works to both lighten and deposit colour simultaneously, while the conditioning colour formula—infused with sea silk and cocamide helps to nourish, smooth, and protect your strands during the colouring process.\u003c\/p\u003e\n\u003cp data-start=\"675\" data-end=\"995\"\u003eComplete with the Keep It Sealed Conditioner, this kit ensures your new colour stays radiant and hydrated, enhancing shine and prolonging vibrancy. Perfect for those looking for a deeper, more intense colour transformation with lasting impact, Vivid Berry offers a convenient, at-home solution for bold, expressive hair.\u003c\/p\u003e\n\u003ch4 data-section-id=\"a6rdf3\" data-start=\"1002\" data-end=\"1025\"\u003eWhy You’ll Love This\u003c\/h4\u003e\n\u003cul data-start=\"1026\" data-end=\"1419\"\u003e\n\u003cli data-section-id=\"og55gm\" data-start=\"1026\" data-end=\"1087\"\u003ePermanent hair colour with rich, long-lasting berry tones\u003c\/li\u003e\n\u003cli data-section-id=\"xtlyf9\" data-start=\"1088\" data-end=\"1134\"\u003eWorks on darker hair without pre-bleaching\u003c\/li\u003e\n\u003cli data-section-id=\"3h5lm6\" data-start=\"1135\" data-end=\"1191\"\u003eDual-action formula lightens and colours in one step\u003c\/li\u003e\n\u003cli data-section-id=\"145anf\" data-start=\"1192\" data-end=\"1249\"\u003eConditioning ingredients help soften and protect hair\u003c\/li\u003e\n\u003cli data-section-id=\"1e27e7\" data-start=\"1250\" data-end=\"1303\"\u003eEnhances shine for a glossy, salon-quality finish\u003c\/li\u003e\n\u003cli data-section-id=\"1lv6t3j\" data-start=\"1304\" data-end=\"1349\"\u003eComplete kit for easy at-home application\u003c\/li\u003e\n\u003cli data-section-id=\"187rc8m\" data-start=\"1350\" data-end=\"1419\"\u003eIncludes post-colour conditioner to lock in moisture and vibrancy\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4 data-section-id=\"17xbmye\" data-start=\"1426\" data-end=\"1441\"\u003eKey Benefits\u003c\/h4\u003e\n\u003cul data-start=\"1442\" data-end=\"1706\"\u003e\n\u003cli data-section-id=\"i6it4n\" data-start=\"1442\" data-end=\"1495\"\u003eDelivers vibrant colour with long-lasting results\u003c\/li\u003e\n\u003cli data-section-id=\"og2qhv\" data-start=\"1496\" data-end=\"1547\"\u003eHelps maintain hair smoothness during colouring\u003c\/li\u003e\n\u003cli data-section-id=\"192kxwc\" data-start=\"1548\" data-end=\"1592\"\u003eReduces need for separate bleaching step\u003c\/li\u003e\n\u003cli data-section-id=\"7z5pix\" data-start=\"1593\" data-end=\"1644\"\u003eSuitable for full-head colour or root touch-ups\u003c\/li\u003e\n\u003cli data-section-id=\"1lc8r2o\" data-start=\"1645\" data-end=\"1706\"\u003eConvenient all-in-one kit for beginners and regular users\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Bleach London","offers":[{"title":"Default Title","offer_id":57201742545278,"sku":"BLEACHLDN-066","price":13.8,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/5872\/0515\/files\/Untitleddesign-2026-04-02T160916.971.png?v=1775128397"},{"product_id":"bleach-london-vivid-copper-permanent-kit","title":"BLEACH LONDON Vivid Copper Permanent Kit","description":"\u003cp\u003eTransform your hair with rich, radiant colour using the BLEACH LONDON Vivid Copper Permanent Kit. Designed to deliver a bold copper hue with lasting intensity, this all-in-one kit combines colour and lightening technology to achieve visible results, even on darker hair. The Conditioning Colour formula works alongside the ‘Go Lighter’ Developing Lotion to deposit vibrant pigment while helping to maintain hair softness.\u003c\/p\u003e\n\u003cp\u003eInfused with nourishing ingredients such as cocamide and sea silk, the formula helps smooth and protect strands throughout the colouring process. Finished with the ‘Keep It Sealed’ Conditioner, this kit locks in moisture and enhances shine, leaving your hair looking glossy, healthy, and full of life. Ideal for at-home use, it offers a convenient way to achieve salon-quality copper tones with long-lasting results.\u003c\/p\u003e\n\u003ch4\u003eWhy You’ll Love This : \u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003ePermanent hair colour with rich, vibrant copper tones\u003c\/li\u003e\n\u003cli\u003eDual-action formula lightens and colours in one step\u003c\/li\u003e\n\u003cli\u003eSuitable for achieving visible results on darker hair\u003c\/li\u003e\n\u003cli\u003eConditioning ingredients help soften and smooth strands\u003c\/li\u003e\n\u003cli\u003eEnhances shine for a glossy, salon-quality finish\u003c\/li\u003e\n\u003cli\u003eComplete kit for easy and convenient at-home application\u003c\/li\u003e\n\u003cli\u003eIncludes post-colour conditioner to lock in moisture and vibrancy\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eKey Benefits\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eDelivers long-lasting, high-impact colour results\u003c\/li\u003e\n\u003cli\u003eHelps maintain hair health during the colouring process\u003c\/li\u003e\n\u003cli\u003eReduces the need for pre-lightening or bleaching\u003c\/li\u003e\n\u003cli\u003eLeaves hair feeling silky, smooth, and manageable\u003c\/li\u003e\n\u003cli\u003eIdeal for full colour transformation or root touch-ups\u003c\/li\u003e\n\u003cli\u003eBeginner-friendly kit with everything needed in one pack\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eSet Contents : \u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eConditioning Colour Tube (Mix 1:1) 60ml\u003c\/li\u003e\n\u003cli\u003eGo Lighter Developing Lotion 60ml\u003c\/li\u003e\n\u003cli\u003eKeep It Sealed Conditioner Sachet 20ml\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Bleach London","offers":[{"title":"Default Title","offer_id":57201896096126,"sku":"BLEACHLDN-067","price":13.8,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/5872\/0515\/files\/Untitleddesign-2026-04-02T165647.527.png?v=1775131241"},{"product_id":"bleach-london-vivid-copper-permanent-kit-duo","title":"BLEACH LONDON Vivid Copper Permanent Kit Duo","description":"\u003cp\u003eTransform your hair with rich, radiant colour using the BLEACH LONDON Vivid Copper Permanent Kit. Designed to deliver a bold copper hue with lasting intensity, this all-in-one kit combines colour and lightening technology to achieve visible results, even on darker hair. The Conditioning Colour formula works alongside the ‘Go Lighter’ Developing Lotion to deposit vibrant pigment while helping to maintain hair softness.\u003c\/p\u003e\n\u003cp\u003eInfused with nourishing ingredients such as cocamide and sea silk, the formula helps smooth and protect strands throughout the colouring process. Finished with the ‘Keep It Sealed’ Conditioner, this kit locks in moisture and enhances shine, leaving your hair looking glossy, healthy, and full of life. Ideal for at-home use, it offers a convenient way to achieve salon-quality copper tones with long-lasting results.\u003c\/p\u003e\n\u003ch4\u003eWhy You’ll Love This : \u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003ePermanent hair colour with rich, vibrant copper tones\u003c\/li\u003e\n\u003cli\u003eDual-action formula lightens and colours in one step\u003c\/li\u003e\n\u003cli\u003eSuitable for achieving visible results on darker hair\u003c\/li\u003e\n\u003cli\u003eConditioning ingredients help soften and smooth strands\u003c\/li\u003e\n\u003cli\u003eEnhances shine for a glossy, salon-quality finish\u003c\/li\u003e\n\u003cli\u003eComplete kit for easy and convenient at-home application\u003c\/li\u003e\n\u003cli\u003eIncludes post-colour conditioner to lock in moisture and vibrancy\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eKey Benefits\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eDelivers long-lasting, high-impact colour results\u003c\/li\u003e\n\u003cli\u003eHelps maintain hair health during the colouring process\u003c\/li\u003e\n\u003cli\u003eReduces the need for pre-lightening or bleaching\u003c\/li\u003e\n\u003cli\u003eLeaves hair feeling silky, smooth, and manageable\u003c\/li\u003e\n\u003cli\u003eIdeal for full colour transformation or root touch-ups\u003c\/li\u003e\n\u003cli\u003eBeginner-friendly kit with everything needed in one pack\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eSet Contents : \u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eConditioning Colour Tube (Mix 1:1) 60ml x 2\u003c\/li\u003e\n\u003cli\u003eGo Lighter Developing Lotion 60ml x 2\u003c\/li\u003e\n\u003cli\u003eKeep It Sealed Conditioner Sachet 20ml x 2\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Bleach London","offers":[{"title":"Default Title","offer_id":57201956258174,"sku":"BLEACHLDN-068","price":27.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/5872\/0515\/files\/Untitleddesign-2026-04-02T171912.840.png?v=1775132621"},{"product_id":"bleach-london-vivid-copper-permanent-kit-trio","title":"BLEACH LONDON Vivid Copper Permanent Kit Trio","description":"\u003cp\u003eTransform your hair with rich, radiant colour using the BLEACH LONDON Vivid Copper Permanent Kit. Designed to deliver a bold copper hue with lasting intensity, this all-in-one kit combines colour and lightening technology to achieve visible results, even on darker hair. The Conditioning Colour formula works alongside the ‘Go Lighter’ Developing Lotion to deposit vibrant pigment while helping to maintain hair softness.\u003c\/p\u003e\n\u003cp\u003eInfused with nourishing ingredients such as cocamide and sea silk, the formula helps smooth and protect strands throughout the colouring process. Finished with the ‘Keep It Sealed’ Conditioner, this kit locks in moisture and enhances shine, leaving your hair looking glossy, healthy, and full of life. Ideal for at-home use, it offers a convenient way to achieve salon-quality copper tones with long-lasting results.\u003c\/p\u003e\n\u003ch4\u003eWhy You’ll Love This : \u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003ePermanent hair colour with rich, vibrant copper tones\u003c\/li\u003e\n\u003cli\u003eDual-action formula lightens and colours in one step\u003c\/li\u003e\n\u003cli\u003eSuitable for achieving visible results on darker hair\u003c\/li\u003e\n\u003cli\u003eConditioning ingredients help soften and smooth strands\u003c\/li\u003e\n\u003cli\u003eEnhances shine for a glossy, salon-quality finish\u003c\/li\u003e\n\u003cli\u003eComplete kit for easy and convenient at-home application\u003c\/li\u003e\n\u003cli\u003eIncludes post-colour conditioner to lock in moisture and vibrancy\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eKey Benefits\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eDelivers long-lasting, high-impact colour results\u003c\/li\u003e\n\u003cli\u003eHelps maintain hair health during the colouring process\u003c\/li\u003e\n\u003cli\u003eReduces the need for pre-lightening or bleaching\u003c\/li\u003e\n\u003cli\u003eLeaves hair feeling silky, smooth, and manageable\u003c\/li\u003e\n\u003cli\u003eIdeal for full colour transformation or root touch-ups\u003c\/li\u003e\n\u003cli\u003eBeginner-friendly kit with everything needed in one pack\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eSet Contents : \u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eConditioning Colour Tube (Mix 1:1) 60ml x 3\u003c\/li\u003e\n\u003cli\u003eGo Lighter Developing Lotion 60ml x 3\u003c\/li\u003e\n\u003cli\u003eKeep It Sealed Conditioner Sachet 20ml x 3\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Bleach London","offers":[{"title":"Default Title","offer_id":57202008228222,"sku":"BLEACHLDN-069","price":41.4,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/5872\/0515\/files\/Untitleddesign-2026-04-02T174529.219.png?v=1775134156"}],"url":"https:\/\/www.beautflo.com\/collections\/hair-transformation.oembed","provider":"Beaut Flo","version":"1.0","type":"link"}