{"title":"Illuminating","description":"\u003cp\u003eIn haircare, \u003cstrong\u003eilluminating\u003c\/strong\u003e describes the ability of a product to enhance the hair’s natural light-reflecting qualities, making it appear brighter, healthier, and more vibrant. An illuminating formula smooths the hair cuticle so light is reflected evenly along each strand, reducing dullness and bringing out a radiant, glossy finish without weighing the hair down. It helps revive lackluster hair, giving it a fresh, polished look with a soft, luminous shine.\u003c\/p\u003e","products":[{"product_id":"as-i-am-doublebutter-daily-moisturiser-cream-227g","title":"As I Am DoubleButter Daily Moisturiser Cream 227g","description":"\u003cp data-start=\"123\" data-end=\"432\"\u003ePamper your curls and coils with \u003cstrong data-start=\"156\" data-end=\"205\"\u003eAs I Am DoubleButter™ Daily Moisturizer Cream\u003c\/strong\u003e, a rich and nourishing emollient designed to soften and smooth hair from root to tip. This ultra-hydrating cream blends \u003cstrong data-start=\"326\" data-end=\"366\"\u003enatural Cocoa Butter and Shea Butter\u003c\/strong\u003e to deliver deep moisture while keeping hair light and manageable.\u003c\/p\u003e\n\u003cp data-start=\"434\" data-end=\"807\"\u003eInfused with \u003cstrong data-start=\"447\" data-end=\"481\"\u003eorganic Jojoba and Castor Oils\u003c\/strong\u003e, it enhances shine, improves curl definition, and supports overall hair health. \u003cstrong data-start=\"562\" data-end=\"610\"\u003eWheat Protein and Pro-Vitamin B5 (Panthenol)\u003c\/strong\u003e help strengthen strands and reduce the appearance of split ends. With regular use, hair is left \u003cstrong data-start=\"707\" data-end=\"761\"\u003enourished, revitalized, and full of natural bounce\u003c\/strong\u003e, making curls easier to style and maintain.\u003c\/p\u003e\n\u003ch3 data-start=\"809\" data-end=\"826\"\u003eKey Benefits:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli data-start=\"829\" data-end=\"887\"\u003eDeeply moisturizes and softens dry, curly, or coily hair\u003c\/li\u003e\n\u003cli data-start=\"890\" data-end=\"934\"\u003eEnhances shine and natural curl definition\u003c\/li\u003e\n\u003cli data-start=\"937\" data-end=\"979\"\u003eImproves manageability and reduces frizz\u003c\/li\u003e\n\u003cli data-start=\"982\" data-end=\"1031\"\u003eStrengthens strands and helps repair split ends\u003c\/li\u003e\n\u003cli data-start=\"1034\" data-end=\"1090\"\u003eLightweight, non-greasy formula suitable for daily use\u003c\/li\u003e\n\u003cli data-start=\"1093\" data-end=\"1193\"\u003eEnriched with Cocoa Butter, Shea Butter, Jojoba Oil, Castor Oil, Wheat Protein, and Pro-Vitamin B5\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":56756978286974,"sku":"AIA-011","price":12.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/5872\/0515\/files\/Untitleddesign-2025-12-29T145542.466_dee89e4e-2a4b-417d-90a4-7bd88a59ef15.png?v=1767012787"}],"url":"https:\/\/www.beautflo.com\/collections\/illuminating.oembed","provider":"Beaut Flo","version":"1.0","type":"link"}