{"title":"lasts 3 to 10 washes","description":"","products":[{"product_id":"bleach-london-pearlescent-boxed-scc-150ml-uk","title":"BLEACH LONDON Pearlescent Boxed Scc 150ml UK","description":"\u003cp\u003eEnhance your hair with a soft, luminous glow using the \u003cstrong\u003eBLEACH LONDON Pearlescent Semi-Permanent Hair Dye\u003c\/strong\u003e, a conditioning colour treatment designed to deliver a delicate, milky pink finish. Perfect for bleached or light blonde hair, this semi-permanent formula creates a cool, pearly blush tone that adds dimension and shine while maintaining a natural-looking result. Lasting between three and ten washes, it offers a flexible way to experiment with pastel colour without long-term commitment. Infused with nourishing ingredients, the formula helps hydrate and smooth each strand, leaving hair feeling silky, soft, and refreshed. Easy to apply at home, it develops in just 30 minutes and fades evenly while maintaining its true tone.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCreates a soft pearlescent pink tone on bleached or light blonde hair\u003c\/li\u003e\n\u003cli\u003eSemi-permanent formula lasts 3–10 washes for flexible styling\u003c\/li\u003e\n\u003cli\u003eEnhances shine with a luminous, iridescent finish\u003c\/li\u003e\n\u003cli\u003eConditions and hydrates hair for improved softness and smoothness\u003c\/li\u003e\n\u003cli\u003eGradually fades true to tone without patchiness\u003c\/li\u003e\n\u003cli\u003eEasy at-home application with quick 30-minute development time\u003c\/li\u003e\n\u003cli\u003eIdeal for refreshing blonde hair or experimenting with pastel shades\u003c\/li\u003e\n\u003cli\u003eLightweight formula suitable for frequent colour changes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis semi-permanent hair dye is ideal for achieving a subtle pastel transformation while keeping hair nourished, glossy, and beautifully radiant.\u003c\/p\u003e","brand":"Bleach London","offers":[{"title":"Default Title","offer_id":57173224980862,"sku":"BLEACHLDN-019","price":10.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/5872\/0515\/files\/Untitleddesign-2026-03-26T201641.259.png?v=1774538230"}],"url":"https:\/\/www.beautflo.com\/collections\/lasts-3-to-10-washes.oembed","provider":"Beaut Flo","version":"1.0","type":"link"}