{"title":"Purple Shampoo","description":"","products":[{"product_id":"bleach-london-silver-shampoo-250ml","title":"BLEACH LONDON Silver Shampoo 250ml","description":"\u003cp\u003eAchieve cooler, brighter blonde tones with BLEACH LONDON Silver Shampoo, expertly crafted to enhance and maintain the beauty of blonde, silver, and highlighted hair. This toning shampoo is enriched with violet pigments that work to neutralise unwanted brassy and yellow hues, helping your colour stay fresh, vibrant, and salon-worthy for longer. Its gentle yet effective cleansing formula removes buildup and impurities without stripping essential moisture, leaving hair feeling clean, soft, and visibly revitalised. Infused with nourishing Wheat Proteins and Vitamin B5, it supports hydration and strengthens strands, promoting healthier-looking, radiant locks with every wash. Ideal for regular use, this vegan-friendly formula delivers both care and colour correction in one simple step.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Benefits : \u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNeutralises brassy and yellow tones for a cooler, brighter blonde finish\u003c\/li\u003e\n\u003cli\u003eEnhances and maintains colour vibrancy between salon visits\u003c\/li\u003e\n\u003cli\u003eGently cleanses hair without drying or fading colour\u003c\/li\u003e\n\u003cli\u003eEnriched with violet pigments for effective toning results\u003c\/li\u003e\n\u003cli\u003eContains Wheat Proteins to help strengthen and protect hair\u003c\/li\u003e\n\u003cli\u003eInfused with Vitamin B5 to boost moisture and improve softness\u003c\/li\u003e\n\u003cli\u003eSuitable for natural, bleached, or highlighted blonde hair\u003c\/li\u003e\n\u003cli\u003ePromotes smooth, shiny, and revitalised-looking strands\u003c\/li\u003e\n\u003cli\u003eVegan formula, free from animal-derived ingredients\u003c\/li\u003e\n\u003cli\u003ePerfect addition to any blonde hair care routine for long-lasting radiance\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Bleach London","offers":[{"title":"Default Title","offer_id":57195704287614,"sku":"BLEACHLDN-052","price":11.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/5872\/0515\/files\/Untitleddesign-2026-06-10T155936.013.png?v=1781089224"},{"product_id":"bleach-london-silver-shampoo-and-conditioner-duo","title":"BLEACH LONDON Silver Shampoo and Conditioner Duo","description":"\u003cp\u003eRefresh and maintain luminous blonde tones with the BLEACH LONDON Silver Shampoo and Conditioner Duo, a colour-enhancing haircare set designed to cleanse, nourish, and brighten blonde, bleached, and highlighted hair. Powered by violet pigments, both formulas work together to neutralise unwanted brassy, yellow, and orange tones while enhancing cool, radiant hues. The shampoo gently removes impurities without stripping colour, while the conditioner delivers deep hydration and smoothness for soft, manageable results. Enriched with Wheat Proteins and Vitamin B5, this vegan-friendly duo supports stronger, healthier-looking hair with long-lasting vibrancy, making it ideal for maintaining salon-fresh blonde at home.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy You’ll Love This\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNeutralises brassy, yellow, and orange tones for a cooler blonde finish\u003c\/li\u003e\n\u003cli\u003eEnhances brightness and maintains vibrant colour between washes\u003c\/li\u003e\n\u003cli\u003eGently cleanses while preserving hair’s natural moisture balance\u003c\/li\u003e\n\u003cli\u003eDeeply conditions and smooths for soft, silky results\u003c\/li\u003e\n\u003cli\u003eEnriched with Wheat Proteins to help strengthen and protect hair\u003c\/li\u003e\n\u003cli\u003eContains Vitamin B5 to support hydration and shine\u003c\/li\u003e\n\u003cli\u003eLeaves hair looking radiant, refreshed, and healthy\u003c\/li\u003e\n\u003cli\u003eVegan-friendly formulas suitable for regular use\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eKey Benefits\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDual-action toning system with violet pigments for colour correction\u003c\/li\u003e\n\u003cli\u003eHelps extend the life of blonde, bleached, and highlighted hair\u003c\/li\u003e\n\u003cli\u003eImproves manageability and reduces dryness\u003c\/li\u003e\n\u003cli\u003ePromotes smoother, shinier, and more vibrant-looking hair\u003c\/li\u003e\n\u003cli\u003eSuitable for all blonde shades, including platinum and silver\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWhat’s Included\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSilver Shampoo 250ml: Cleanses and tones while maintaining colour vibrancy\u003c\/li\u003e\n\u003cli\u003eSilver Conditioner 250ml: Hydrates, softens, and enhances brightness\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePerfect For\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNatural, dyed, or highlighted blonde hair\u003c\/li\u003e\n\u003cli\u003eThose looking to maintain cool-toned, salon-fresh colour\u003c\/li\u003e\n\u003cli\u003eReducing brassiness while improving overall hair condition\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Bleach London","offers":[{"title":"Default Title","offer_id":57196109037950,"sku":"BLEACHLDN-055","price":21.85,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/5872\/0515\/files\/Untitleddesign-2026-06-10T155509.522_b744b4ba-2250-4f91-bd8d-003650da0d05.png?v=1781089444"}],"url":"https:\/\/www.beautflo.com\/collections\/purple-shampoo.oembed","provider":"Beaut Flo","version":"1.0","type":"link"}