{"title":"Soften Lip","description":"\u003cp data-start=\"72\" data-end=\"502\"\u003e\u003cstrong data-start=\"72\" data-end=\"87\"\u003eSoften lips\u003c\/strong\u003e refers to the process of improving the texture and comfort of the lips by hydrating and nourishing them. Products designed to soften lips help smooth dryness, reduce flakiness, and restore moisture, leaving lips feeling supple, smooth, and comfortable. By replenishing lost hydration and strengthening the lip barrier, these products enhance the natural softness of the lips and improve their overall appearance.\u003c\/p\u003e","products":[{"product_id":"avant-skincare-hyaluronic-acid-replenishing-lip-serum-8-5ml","title":"Avant Skincare Hyaluronic Acid Replenishing Lip Serum 8.5ml","description":"\u003cp data-start=\"115\" data-end=\"426\"\u003eEnhance and plump your lips with \u003cstrong data-start=\"148\" data-end=\"205\"\u003eAvant Skincare Hyaluronic Acid Replenishing Lip Serum\u003c\/strong\u003e, a nourishing lip treatment designed to deeply hydrate, smooth, and visibly reduce lip pigmentation. This advanced lip serum delivers long-lasting moisture while improving the overall appearance and softness of the lips.\u003c\/p\u003e\n\u003cp data-start=\"428\" data-end=\"713\"\u003eApplied with a convenient sponge-tipped wand, the lightweight formula provides a refreshing cooling sensation with a subtle minty feel. \u003cstrong data-start=\"564\" data-end=\"579\"\u003eLactic Acid\u003c\/strong\u003e gently exfoliates the lips through a mild chemical peel, helping to remove dry, flaky skin and reveal a smoother, butter-soft finish.\u003c\/p\u003e\n\u003cp data-start=\"715\" data-end=\"948\"\u003eAt the heart of the formula, \u003cstrong data-start=\"744\" data-end=\"763\"\u003eHyaluronic Acid\u003c\/strong\u003e binds and retains moisture within the skin, helping to plump the lips and maintain hydration throughout the day. With regular use, lips appear fuller, healthier, and more evenly toned.\u003c\/p\u003e\n\u003cp data-start=\"950\" data-end=\"987\"\u003e\u003cstrong data-start=\"950\" data-end=\"987\"\u003eFree from parabens and carbomers.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Avant Skincare","offers":[{"title":"Default Title","offer_id":56743274774910,"sku":"AVSK016","price":102.35,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/5872\/0515\/files\/Untitleddesign-2025-12-23T145327.685.png?v=1766483649"},{"product_id":"by-terry-baume-de-rose-glow-gloss-fizzy-fire","title":"By Terry Baume De Rose Glow Gloss - Fizzy Fire","description":"\u003cp data-start=\"200\" data-end=\"751\"\u003eExperience the perfect fusion of makeup and skincare with the \u003cstrong data-start=\"262\" data-end=\"299\"\u003eBy Terry Baume de Rose Glow Gloss\u003c\/strong\u003e. This ultra-hydrating lip gloss delivers vibrant color while comforting and nourishing delicate lips for a smooth, soft finish. Infused with the \u003cstrong data-start=\"445\" data-end=\"467\"\u003eRoseActive complex\u003c\/strong\u003e and nutrient-rich fruit extracts, it visibly plumps and revitalizes lips, leaving them supple, luminous, and glass-like. Available in a range of flattering shades from pearlescent pinks to radiant corals, it can be worn alone or layered over your favorite lipstick for added shine.\u003c\/p\u003e\n\u003cp data-start=\"753\" data-end=\"778\"\u003e\u003cstrong data-start=\"753\" data-end=\"776\"\u003eWhy You’ll Love It:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"781\" data-end=\"907\"\u003e\n\u003cstrong data-start=\"781\" data-end=\"808\"\u003eHydrating \u0026amp; Nourishing:\u003c\/strong\u003e RoseActive complex and fruit extracts help \u003cstrong data-start=\"852\" data-end=\"878\"\u003ecomfort and moisturize\u003c\/strong\u003e lips for all-day softness.\u003c\/li\u003e\n\u003cli data-start=\"910\" data-end=\"1010\"\u003e\n\u003cstrong data-start=\"910\" data-end=\"937\"\u003ePlump \u0026amp; Radiant Finish:\u003c\/strong\u003e Enhances natural lip volume and leaves a \u003cstrong data-start=\"979\" data-end=\"1007\"\u003eglass-like, glossy sheen\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli data-start=\"1013\" data-end=\"1106\"\u003e\n\u003cstrong data-start=\"1013\" data-end=\"1032\"\u003eVibrant Shades:\u003c\/strong\u003e Choose from \u003cstrong data-start=\"1045\" data-end=\"1084\"\u003epearlescent pinks to radiant corals\u003c\/strong\u003e to suit every look.\u003c\/li\u003e\n\u003cli data-start=\"1109\" data-end=\"1208\"\u003e\n\u003cstrong data-start=\"1109\" data-end=\"1128\"\u003eVersatile Wear:\u003c\/strong\u003e Perfect \u003cstrong data-start=\"1137\" data-end=\"1171\"\u003ealone or layered over lipstick\u003c\/strong\u003e to customize your color intensity.\u003c\/li\u003e\n\u003cli data-start=\"1211\" data-end=\"1319\"\u003e\n\u003cstrong data-start=\"1211\" data-end=\"1237\"\u003eMakeup Meets Skincare:\u003c\/strong\u003e Combines \u003cstrong data-start=\"1247\" data-end=\"1286\"\u003elipcare benefits with vibrant color\u003c\/strong\u003e for a healthy, luminous smile.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"By Terry","offers":[{"title":"Default Title","offer_id":56790506733950,"sku":"BTR-002","price":32.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/5872\/0515\/files\/Untitleddesign-2026-01-08T175452.854.png?v=1767876911"},{"product_id":"by-terry-baume-de-rose-lip-oil-serum-crystal-rose","title":"By Terry Baume De Rose Lip Oil Serum - Crystal Rose","description":"\u003cp data-start=\"196\" data-end=\"778\"\u003eGlide on the \u003cstrong data-start=\"209\" data-end=\"249\"\u003eBy Terry Baume de Rose Lip Oil Serum\u003c\/strong\u003e, a luxurious oil-serum hybrid that \u003cstrong data-start=\"285\" data-end=\"326\"\u003ehydrates, softens, and visibly plumps\u003c\/strong\u003e lips for a youthful, glossy finish. Infused with \u003cstrong data-start=\"376\" data-end=\"410\"\u003erejuvenating Rosactive extract\u003c\/strong\u003e and a \u003cstrong data-start=\"417\" data-end=\"442\"\u003eMulti-Vitamin Complex\u003c\/strong\u003e, this nourishing formula helps soothe lips, support collagen production, and deliver a radiant, healthy-looking pout. Its pillow-fluff doe-foot applicator ensures effortless, precise application for smooth, even coverage. Wear it alone for a \u003cstrong data-start=\"685\" data-end=\"707\"\u003esheer natural veil\u003c\/strong\u003e or layer for a sparkling, glass-like shine — all without stickiness.\u003c\/p\u003e\n\u003cp data-start=\"780\" data-end=\"805\"\u003e\u003cstrong data-start=\"780\" data-end=\"803\"\u003eWhy You’ll Love It:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"808\" data-end=\"886\"\u003e\n\u003cstrong data-start=\"808\" data-end=\"827\"\u003eDeep Hydration:\u003c\/strong\u003e Oil-serum blend locks in moisture for soft, supple lips.\u003c\/li\u003e\n\u003cli data-start=\"889\" data-end=\"990\"\u003e\n\u003cstrong data-start=\"889\" data-end=\"913\"\u003ePlumping \u0026amp; Youthful:\u003c\/strong\u003e Rosactive extract helps \u003cstrong data-start=\"938\" data-end=\"958\"\u003esupport collagen\u003c\/strong\u003e and enhance natural fullness.\u003c\/li\u003e\n\u003cli data-start=\"993\" data-end=\"1097\"\u003e\n\u003cstrong data-start=\"993\" data-end=\"1017\"\u003eNourishing Vitamins:\u003c\/strong\u003e Multi-Vitamin Complex feeds lips with essential nutrients for a healthy glow.\u003c\/li\u003e\n\u003cli data-start=\"1100\" data-end=\"1190\"\u003e\n\u003cstrong data-start=\"1100\" data-end=\"1130\"\u003eGlossy, Glass-Like Finish:\u003c\/strong\u003e Delivers a luminous, reflective shine without stickiness.\u003c\/li\u003e\n\u003cli data-start=\"1193\" data-end=\"1299\"\u003e\n\u003cstrong data-start=\"1193\" data-end=\"1214\"\u003eEasy Application:\u003c\/strong\u003e Pillow-fluff doe-foot applicator provides \u003cstrong data-start=\"1257\" data-end=\"1285\"\u003esmooth, precise coverage\u003c\/strong\u003e every time.\u003c\/li\u003e\n\u003cli data-start=\"1302\" data-end=\"1405\"\u003e\n\u003cstrong data-start=\"1302\" data-end=\"1321\"\u003eVersatile Wear:\u003c\/strong\u003e Perfect for a \u003cstrong data-start=\"1336\" data-end=\"1359\"\u003esheer everyday look\u003c\/strong\u003e or layered over lipstick for added sparkle.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"By Terry","offers":[{"title":"Default Title","offer_id":56791048880510,"sku":"BTR-003","price":34.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/5872\/0515\/files\/Untitleddesign-2026-01-08T181339.982.png?v=1767878061"},{"product_id":"by-terry-baume-de-rose-flaconnette-2-4ml","title":"By Terry Baume de Rose Flaconnette 2.4ml","description":"\u003cp\u003eMore than a traditional lip gloss, the \u003cstrong\u003eBy Terry Baume de Rose Flaconnette\u003c\/strong\u003e is a cult-favorite lip treatment that combines \u003cstrong\u003eintense nourishment with a natural, glossy finish\u003c\/strong\u003e. Enriched with \u003cstrong\u003eshea butter\u003c\/strong\u003e, \u003cstrong\u003erestorative rose blossom wax\u003c\/strong\u003e, and \u003cstrong\u003eantioxidant vitamin E\u003c\/strong\u003e, this luxurious balm helps soften, smooth, and protect lips while delivering a non-sticky shine. Housed in a \u003cstrong\u003etravel-friendly tube\u003c\/strong\u003e, it’s the perfect everyday essential for maintaining hydrated, healthy-looking lips wherever you are.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy You’ll Love It:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDeeply Nourishing:\u003c\/strong\u003e Shea butter and rose blossom wax help condition and restore dry lips\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlossy, Non-Sticky Finish:\u003c\/strong\u003e Delivers a smooth, luminous shine without tackiness\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProtective Care:\u003c\/strong\u003e Vitamin E provides antioxidant protection against environmental stressors\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSoft \u0026amp; Smooth Results:\u003c\/strong\u003e Leaves lips feeling supple, comfortable, and healthy-looking\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTravel-Ready Essential:\u003c\/strong\u003e Compact flaconnette tube is ideal for handbags and on-the-go touch-ups\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEveryday Lip Care:\u003c\/strong\u003e Perfect for daily use alone or layered over lipstick for added shine\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"By Terry","offers":[{"title":"Default Title","offer_id":56791338221950,"sku":"BTR-005","price":23.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/5872\/0515\/files\/Untitleddesign-2026-01-08T192428.370.png?v=1767882285"},{"product_id":"by-terry-baume-de-rose-flaconnette-7ml","title":"By Terry Baume de Rose Flaconnette 7ml","description":"\u003cp\u003eMore than a traditional lip gloss, the \u003cstrong\u003eBy Terry Baume de Rose Flaconnette\u003c\/strong\u003e is a cult-favorite lip treatment that combines \u003cstrong\u003eintense nourishment with a natural, glossy finish\u003c\/strong\u003e. 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This \u003cstrong data-start=\"310\" data-end=\"342\"\u003evelvet-cream lipstick refill\u003c\/strong\u003e glides effortlessly across lips, delivering a \u003cstrong data-start=\"389\" data-end=\"429\"\u003elong-lasting, vibrant wash of colour\u003c\/strong\u003e while keeping them soft and smooth. Enriched with \u003cstrong data-start=\"480\" data-end=\"505\"\u003eRuby Radiance Complex\u003c\/strong\u003e and \u003cstrong data-start=\"510\" data-end=\"532\"\u003e50-Peptide Complex\u003c\/strong\u003e, the formula helps \u003cstrong data-start=\"552\" data-end=\"596\"\u003eplump and enhance the appearance of lips\u003c\/strong\u003e, leaving them looking fuller and beautifully defined.\u003c\/p\u003e\n\u003cp data-start=\"654\" data-end=\"970\"\u003eInfused with \u003cstrong data-start=\"667\" data-end=\"711\"\u003egoji berries and raspberry leaf extracts\u003c\/strong\u003e, this nourishing lipstick supports hydration and lip health, ensuring comfort alongside colour. 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