Achieve bold, salon-quality colour at home with the BLEACH LONDON Vivid Berry Permanent Kit. Designed to deliver rich, glossy berry tones without the need for pre-bleaching, this all-in-one kit transforms even darker hair shades with vibrant, long-lasting results. The custom-strength developing lotion works to both lighten and deposit colour simultaneously, while the conditioning colour formula—infused with sea silk and cocamide helps to nourish, smooth, and protect your strands during the colouring process.

Complete with the Keep It Sealed Conditioner, this kit ensures your new colour stays radiant and hydrated, enhancing shine and prolonging vibrancy. Perfect for those looking for a deeper, more intense colour transformation with lasting impact, Vivid Berry offers a convenient, at-home solution for bold, expressive hair.

Why You’ll Love This

• Permanent hair colour with rich, long-lasting berry tones
• Works on darker hair without pre-bleaching
• Dual-action formula lightens and colours in one step
• Conditioning ingredients help soften and protect hair
• Enhances shine for a glossy, salon-quality finish
• Complete kit for easy at-home application
• Includes post-colour conditioner to lock in moisture and vibrancy

Key Benefits

• Delivers vibrant colour with long-lasting results
• Helps maintain hair smoothness during colouring
• Reduces need for separate bleaching step
• Suitable for full-head colour or root touch-ups
• Convenient all-in-one kit for beginners and regular users