L’Oréal Paris Elvive Hydra Pure 72H Purifying Shampoo

Inspired by skincare science, L’Oréal Paris Elvive Hydra Pure 72H Purifying Shampoo deeply cleanses the hair and scalp to remove excess oil, impurities, product build-up, and dead skin cells—without stripping essential moisture.

Formulated with salicylic acid, the shampoo gently exfoliates the scalp for a purified, refreshed feel, while hyaluronic acid delivers an intense boost of hydration. This balanced formula helps regulate excess oil while maintaining natural moisture levels, leaving hair feeling clean, soft, and healthy-looking for up to 72 hours.

Ideal for all hair types, including straight, wavy, curly, and coily, Hydra Pure promotes a clarified scalp and hydrated lengths when used as part of the complete Hydra Pure routine.

Key Benefits:

• Purifies scalp and hair by removing excess oil and build-up

• Salicylic acid gently exfoliates for a refreshed scalp

• Hyaluronic acid boosts hydration and moisture retention

• Maintains natural moisture balance for up to 72 hours

• Suitable for all hair types and textures

For best results, use alongside the Elvive Hydra Pure Conditioner and Serum.

*Consumer test on 59 users, 72 hours after use of the serum, shampoo, and conditioner.