{"title":"Prevent Itchiness","description":"\u003cp\u003ePreventing itchiness involves maintaining a healthy scalp and skin balance by keeping it clean, well-hydrated, and protected from irritation. Using gentle, sulfate-free cleansers, avoiding harsh chemicals, and not over-washing can help reduce dryness and sensitivity. Regular moisturizing treatments, soothing ingredients, and proper hydration support the skin’s natural barrier, while minimizing exposure to environmental triggers and stress helps prevent recurring irritation and discomfort.\u003cbr\u003e\u003c\/p\u003e","products":[{"product_id":"as-i-am-dry-itchy-scalp-care-olive-and-tea-trea-oil-shampoo-co-wash","title":"As I Am Dry \u0026 Itchy Scalp Care Olive and Tea Trea Oil Shampoo \u0026 Co-Wash","description":"\u003cp\u003eCleansing, soothing, and hydrating, the \u003cstrong\u003eAs I Am Dry \u0026amp; Itchy Scalp Care Olive \u0026amp; Tea Tree Oil Shampoo and Co-Wash Duo\u003c\/strong\u003e is specially designed to combat dryness and flaking while improving hair manageability and shine. Perfect for curly and coily hair, this duo delivers a gentle yet effective routine to nourish both scalp and strands.\u003c\/p\u003e\n\u003ch3\u003eSet Contents:\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003e1. As I Am Dry \u0026amp; Itchy Scalp Care Olive \u0026amp; Tea Tree Oil Shampoo – 355ml\u003c\/strong\u003e\u003cbr\u003eThis gentle shampoo helps cleanse and moisturize the scalp while preventing dryness and flaking. Enriched with \u003cstrong\u003eOlive Oil\u003c\/strong\u003e and \u003cstrong\u003eTea Tree Oil\u003c\/strong\u003e, it restores moisture, soothes irritation, and detangles curls, leaving hair silky soft and easier to manage.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e2. As I Am Dry \u0026amp; Itchy Scalp Care Olive \u0026amp; Tea Tree Oil Co-Wash – 454g\u003c\/strong\u003e\u003cbr\u003eThis multi-benefit cleansing conditioner hydrates the scalp and moisturizes hair to prevent dryness. The nourishing formula, enriched with \u003cstrong\u003enatural oils\u003c\/strong\u003e, improves manageability, enhances shine, and makes detangling effortless, leaving curls soft, defined, and healthy-looking.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eGently cleanses hair and scalp while preventing dryness and flaking\u003c\/li\u003e\n\u003cli\u003eHydrates and nourishes curls and coils\u003c\/li\u003e\n\u003cli\u003eDetangles and improves hair manageability\u003c\/li\u003e\n\u003cli\u003eEnriched with \u003cstrong\u003eOlive Oil\u003c\/strong\u003e and \u003cstrong\u003eTea Tree Oil\u003c\/strong\u003e for soothing and moisture\u003c\/li\u003e\n\u003cli\u003eSafe for regular use on curly, coily, and textured hair\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":56757033566590,"sku":"AIA-012","price":30.76,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/5872\/0515\/files\/Untitleddesign-2025-12-29T180745.690.png?v=1767013681"},{"product_id":"as-i-am-dry-itchy-scalp-care-olive-and-tea-trea-oil-shampoo-conditoner-355ml","title":"As I Am Dry \u0026 Itchy Scalp Care Olive and Tea Trea Oil Shampoo \u0026 Conditoner 355ml","description":"\u003cp\u003eCleanse, soothe, and moisturize your scalp and curls with the \u003cstrong\u003eAs I Am Dry \u0026amp; Itchy Scalp Care Olive \u0026amp; Tea Tree Oil Shampoo and Conditioner Duo\u003c\/strong\u003e. Specially formulated for dry, irritated scalps, this gentle yet effective duo helps reduce itchiness, dryness, and flaking while improving hair manageability and shine.\u003c\/p\u003e\n\u003ch3\u003eSet Contents:\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003e1. As I Am Dry \u0026amp; Itchy Scalp Care Olive \u0026amp; Tea Tree Oil Shampoo – 355ml\u003c\/strong\u003e\u003cbr\u003eA gentle clarifying shampoo that minimizes dryness and soothes scalp discomfort. Enriched with \u003cstrong\u003eOlive Oil\u003c\/strong\u003e to restore moisture and \u003cstrong\u003eTea Tree Oil\u003c\/strong\u003e to calm irritation, it also helps detangle curls, leaving hair silky soft and manageable.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e2. As I Am Dry \u0026amp; Itchy Scalp Care Olive \u0026amp; Tea Tree Oil Conditioner – 355ml\u003c\/strong\u003e\u003cbr\u003eThis nourishing conditioner hydrates and smooths hair while helping to soothe a compromised scalp. With \u003cstrong\u003eOlive Oil\u003c\/strong\u003e for moisture and \u003cstrong\u003eTea Tree Oil\u003c\/strong\u003e for relief, it improves detangling, leaving tresses soft, silky, and easy to style.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eKey Benefits:\u003c\/li\u003e\n\u003cli\u003eHydrates and moisturizes scalp and hair\u003c\/li\u003e\n\u003cli\u003eHelps reduce dryness, flaking, and itchiness\u003c\/li\u003e\n\u003cli\u003eEnriched with \u003cstrong\u003eOlive Oil\u003c\/strong\u003e and \u003cstrong\u003eTea Tree Oil\u003c\/strong\u003e for soothing and nourishment\u003c\/li\u003e\n\u003cli\u003eDetangles curls and improves manageability\u003c\/li\u003e\n\u003cli\u003eLeaves hair soft, silky, and healthy-looking\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":56757044969854,"sku":"AIA-013","price":29.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/5872\/0515\/files\/Untitleddesign-2025-12-29T182839.163.png?v=1767014931"}],"url":"https:\/\/www.beautflo.com\/en-us\/collections\/prevent-itchiness.oembed","provider":"Beaut Flo","version":"1.0","type":"link"}