{"title":"Softening Shampoo","description":null,"products":[{"product_id":"beauty-works-cleanse-shampoo-250ml","title":"Beauty Works Cleanse Shampoo 250ml","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eReveal softer, visibly healthier-looking hair with the \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eBeauty Works Cleanse Shampoo\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, a nourishing formula designed to gently cleanse away impurities while helping to preserve the hair’s natural moisture. Perfect for \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003edry, dull and lacklustre hair\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, its creamy lather provides an effective yet gentle cleanse without leaving strands feeling stripped or dehydrated.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eInfused with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003efermented rice water and vitamin B\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, the shampoo helps boost the appearance of shine for brighter, more radiant-looking hair. \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eSeaweed extract\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, naturally rich in minerals and antioxidants, provides long-lasting hydration and nourishment to help revive the look and feel of dry, tired strands.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eWith regular cleansing, hair is left feeling softer and looking brighter, smoother and revitalised.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eKey Features\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eGentle Cleansing Shampoo:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Removes impurities while helping to maintain natural moisture.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eFermented Rice Water:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Helps boost shine and revive the appearance of lacklustre hair.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eVitamin B:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Helps enhance the appearance of healthy-looking shine.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eSeaweed Extract:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Rich in minerals and antioxidants for nourishing haircare.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eLong-Lasting Hydration:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Helps replenish moisture for softer, more hydrated-looking strands.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eSoftening Formula:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Leaves hair feeling smooth and touchably soft.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eCreamy Lather:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Creates a rich, gentle lather for an enjoyable cleansing experience.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eFor Dry \u0026amp; Lacklustre Hair:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Ideal for hair that looks dull, dry or in need of revitalisation.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eBrightening Haircare:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Helps reveal visibly brighter and revitalised-looking hair.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cspan\u003eHow to Use\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eApply to wet hair and massage gently through the scalp and lengths to create a creamy lather. Rinse thoroughly and follow with your preferred conditioner or hair treatment.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eWhy You’ll Love This\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003eGently cleanses without stripping hair of natural moisture.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHelps boost shine and revive dull, lacklustre-looking hair.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eProvides long-lasting hydration and nourishing care.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLeaves hair feeling softer and looking smoother and brighter.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCombines fermented rice water, vitamin B and mineral-rich seaweed extract.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eIdeal for dry hair in need of moisture, softness and revitalisation\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Beaut Flo","offers":[{"title":"Default Title","offer_id":58163438223742,"sku":"BW052","price":15.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/5872\/0515\/files\/UntitledDesign-2026-10-06T175122.904.png?v=1791291104"}],"url":"https:\/\/www.beautflo.com\/en-us\/collections\/softening-shampoo.oembed","provider":"Beaut Flo","version":"1.0","type":"link"}