The Ordinary Hyaluronic Acid 2% + B5 (New Formula)
Advanced Hydration Serum with Ceramides

Experience next-level moisture with The Ordinary's reformulated HA serum, now enhanced with ceramides for superior barrier support. This 5-form hyaluronic acid complex delivers instant plumping while locking in hydration for longer-lasting results and visibly smoother skin texture.

Key Innovations in New Formula:
• Added ceramide complex (natural yellow tint) for barrier repair
• Optimized HA molecular weights for multi-depth hydration
• Enhanced pro-vitamin B5 for moisture retention

Science-Backed Results (4-week study):
✓ 100% experienced immediate hydration
✓ 94% reported smoother skin
✓ 91% saw improved elasticity
✓ 90% noticed reduced fine lines

Multi-Layer Hydration System:

1. Low-molecular HA: Deep skin penetration

2. Medium-weight HA: Mid-layer hydration

3. High-molecular HA: Surface moisture

4. Hydrolyzed HA: Enhanced absorption

5. HA crosspolymer: Prolonged retention

How To Use For Best Results:

1. Apply to damp skin (AM/PM)

2. Layer under moisturizer to "seal in"

3. Use before actives (retinol/vitamin C)

Perfect For:
• All skin types needing intense hydration
• Dry/dehydrated complexions
• Aging skin seeking plumping
• Those using exfoliants/retinoids

Clean Formula:
✔ Vegan ✔ Cruelty-free
✖ Alcohol ✖ Silicones ✖ Fragrance

Pro Tip:
Mix 2 drops with foundation for dewy finish