{"product_id":"bleach-london-blonde-maintenance-set","title":"BLEACH LONDON Blonde Maintenance Set","description":"\u003cp\u003eAchieve brighter, healthier-looking blonde hair with the \u003cstrong\u003eBLEACH LONDON Blonde Maintenance Set\u003c\/strong\u003e, a complete haircare routine specially designed for \u003cstrong\u003ebleached, blonde, and colour-treated hair\u003c\/strong\u003e. This targeted trio works together to neutralise brassy tones, repair damage, and deeply nourish strands for salon-smooth results at home. The set includes a purple shampoo to tone unwanted yellow hues, a strengthening conditioner to reduce the appearance of breakage, and an intensive weekly hair mask that restores hydration and shine. Perfect for maintaining vibrant blonde colour while keeping hair soft, glossy, and manageable.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSet Benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNeutralises brassy and yellow tones for a cooler blonde finish\u003c\/li\u003e\n\u003cli\u003eIdeal for bleached, blonde, and colour-treated hair\u003c\/li\u003e\n\u003cli\u003eHelps reduce the appearance of split ends and breakage\u003c\/li\u003e\n\u003cli\u003eDeeply hydrates and nourishes dry or damaged hair\u003c\/li\u003e\n\u003cli\u003eEnhances softness, shine, and overall hair manageability\u003c\/li\u003e\n\u003cli\u003eIncludes a complete 3-step blonde maintenance routine\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eSet Contents:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBLEACH LONDON Purple Reincarnation Shampoo 300ml\u003c\/strong\u003e – tones blonde hair by neutralising brassy and yellow hues while cleansing product build-up and impurities.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBLEACH LONDON Reincarnation Conditioner 300ml\u003c\/strong\u003e – bond-supporting formula with creatine, castor oil, and amino acids to help smooth hair and reduce visible damage.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBLEACH LONDON Reincarnation Mask 200ml\u003c\/strong\u003e – intensive 20-minute treatment enriched with hydrolysed wheat protein, sunflower seed oil, and lactic acid to deeply nourish and restore moisture from root to tip.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Bleach London","offers":[{"title":"Default Title","offer_id":57159564034430,"sku":"BLEACHLDN-002","price":42.55,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/5872\/0515\/files\/Untitleddesign-2026-03-24T181847.456.png?v=1774358358","url":"https:\/\/www.beautflo.com\/products\/bleach-london-blonde-maintenance-set","provider":"Beaut Flo","version":"1.0","type":"link"}