{"product_id":"bleach-london-no-bleach-bleach-kit","title":"BLEACH LONDON No Bleach Bleach Kit","description":"\u003cp\u003eAchieve a professional, salon-quality blonde transformation at home with the \u003cstrong\u003eBLEACH LONDON No Bleach Bleach Kit\u003c\/strong\u003e, an advanced bleach-free hair lightening system specially developed for virgin hair. Designed as a gentler alternative to traditional bleach, this innovative formula uses a persulfate-free technology to reduce the risk of damage and scalp irritation while still delivering powerful lifting results. Capable of lightening hair by up to five levels, the kit creates a soft, creamy blonde finish that develops gradually for a more natural-looking transformation. Unlike conventional bleaching methods, the colour continues to subtly lift over time, allowing for a more controlled and even result. Ideal for enhancing medium brown to medium blonde or light brown to light blonde hair, this kit offers a safer way to achieve lighter tones without compromising hair health. Complete with a nourishing treatment mask, it supports hydration, strength, and overall hair condition throughout the lightening process. Please note, this kit is specifically formulated for untreated, virgin hair and is not suitable for previously dyed or pre-lightened hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBleach-free hair lightening system designed for virgin hair\u003c\/li\u003e\n\u003cli\u003ePersulfate-free formula helps reduce scalp irritation and hair damage\u003c\/li\u003e\n\u003cli\u003eLightens hair by up to five levels for a creamy blonde finish\u003c\/li\u003e\n\u003cli\u003eGradual lightening effect for a more natural, even result over time\u003c\/li\u003e\n\u003cli\u003eIdeal for medium brown to medium blonde and light brown to blonde hair\u003c\/li\u003e\n\u003cli\u003eIncludes nourishing treatment to support hair strength and hydration\u003c\/li\u003e\n\u003cli\u003eHelps maintain softness, shine, and manageability during the process\u003c\/li\u003e\n\u003cli\u003eSafer alternative to traditional bleach for at-home use\u003c\/li\u003e\n\u003cli\u003eProfessional-quality results without harsh bleaching agents\u003c\/li\u003e\n\u003cli\u003eVegan-friendly formula suitable for conscious beauty routines\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eImportant Information:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNot suitable for dyed, chemically treated, or pre-lightened hair\u003c\/li\u003e\n\u003cli\u003eRoot touch-ups are recommended every 4–6 weeks to maintain results\u003c\/li\u003e\n\u003cli\u003eAlways perform a patch test before application for safety\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eSet Includes:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNo Bleach Bleach lightening formula for controlled lift\u003c\/li\u003e\n\u003cli\u003eDeveloper for effective activation\u003c\/li\u003e\n\u003cli\u003eReincarnation Mask to nourish and protect hair during treatment\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis complete hair lightening kit is ideal for those seeking a gentler, effective way to achieve brighter, lighter hair while maintaining optimal hair health and condition.\u003c\/p\u003e","brand":"Bleach London","offers":[{"title":"Default Title","offer_id":57172787429758,"sku":"BLEACHLDN-018","price":11.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/5872\/0515\/files\/Untitleddesign-2026-03-26T182910.617.png?v=1774531772","url":"https:\/\/www.beautflo.com\/products\/bleach-london-no-bleach-bleach-kit","provider":"Beaut Flo","version":"1.0","type":"link"}