{"product_id":"bleach-london-platinum-blonde-maintenance-routine","title":"BLEACH LONDON Platinum Blonde Maintenance Routine","description":"\u003cp\u003eMaintain a flawless, cool-toned blonde with the BLEACH LONDON Platinum Blonde Maintenance Routine. Expertly designed for bleached and colour-treated hair, this all-in-one haircare kit helps neutralise unwanted brassy and yellow tones while restoring strength, softness and shine. Featuring salon-quality formulas enriched with nourishing ingredients, this routine supports long-lasting colour vibrancy and healthier-looking strands. Whether you’re preserving icy platinum hues or refreshing faded blonde lengths, this targeted system works to protect, tone and deeply condition your hair for a fresh-from-the-salon finish.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Benefits\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHelps neutralise brassy, yellow and warm tones for a cooler blonde finish\u003c\/li\u003e\n\u003cli\u003eSuitable for bleached, highlighted and colour-treated hair\u003c\/li\u003e\n\u003cli\u003eSupports long-lasting colour vibrancy for up to 16 weeks\u003c\/li\u003e\n\u003cli\u003eEnriched with nourishing ingredients to strengthen and hydrate hair\u003c\/li\u003e\n\u003cli\u003eLeaves hair feeling soft, smooth and more manageable\u003c\/li\u003e\n\u003cli\u003eIdeal for maintaining platinum, silver and icy blonde shades\u003c\/li\u003e\n\u003cli\u003eComplete at-home toning and maintenance routine\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eSet Include : \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhite Toner Kit\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSemi-permanent toner designed to eliminate brassiness\u003c\/li\u003e\n\u003cli\u003eHelps maintain cool tones for up to 16 weeks\u003c\/li\u003e\n\u003cli\u003eIncludes colourant, developer lotion, treatment mask, gloves and instructions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eSilver Shampoo (250ml)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGently cleanses while neutralising yellow tones\u003c\/li\u003e\n\u003cli\u003eFormulated with violet pigments for colour correction\u003c\/li\u003e\n\u003cli\u003eEnriched with wheat proteins and vitamin B5 to support stronger-looking hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eSilver Conditioner (250ml)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNourishing formula that hydrates and softens blonde hair\u003c\/li\u003e\n\u003cli\u003eHelps detangle and improve manageability\u003c\/li\u003e\n\u003cli\u003eLeaves hair looking radiant and refreshed\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eReincarnation Mask (200ml)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIntensive conditioning treatment for damaged or bleached hair\u003c\/li\u003e\n\u003cli\u003eInfused with hydrolysed wheat protein, sunflower seed oil and lactic acid\u003c\/li\u003e\n\u003cli\u003eHelps improve strength, elasticity and overall hair health\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Beaut Flo","offers":[{"title":"Default Title","offer_id":57187213640062,"sku":"BLEACHLDN-040","price":42.55,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/5872\/0515\/files\/Untitleddesign-2026-03-30T211428.446.png?v=1774887313","url":"https:\/\/www.beautflo.com\/products\/bleach-london-platinum-blonde-maintenance-routine","provider":"Beaut Flo","version":"1.0","type":"link"}