{"product_id":"bleach-london-purple-reincarnation-shampoo-300ml","title":"BLEACH LONDON Purple Reincarnation Shampoo 300ml","description":"\u003cp\u003eRefresh and enhance your blonde with \u003cstrong\u003eBLEACH LONDON Purple Reincarnation Shampoo\u003c\/strong\u003e, a professional-grade formula designed to deliver both instant toning and long-term hair care benefits. Infused with advanced bond-targeting technology and purple pigments, this shampoo works to neutralize brassy and yellow tones while gently cleansing the hair and scalp. It helps remove impurities and product build-up without stripping moisture, leaving hair feeling lighter, smoother, and revitalized. Suitable for all hair types, including bleached and color-treated hair, it promotes a brighter, cooler blonde finish with a healthy-looking shine. The vegan and PETA-approved formula makes it a responsible choice for effective, everyday hair care.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Benefits\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNeutralizes brassy and yellow tones for a cooler blonde result\u003c\/li\u003e\n\u003cli\u003eGently cleanses while removing dirt, oil, and product build-up\u003c\/li\u003e\n\u003cli\u003ePowered by bond-targeting technology to support stronger hair\u003c\/li\u003e\n\u003cli\u003eHelps improve hair texture and overall manageability\u003c\/li\u003e\n\u003cli\u003eEnhances shine for a brighter, more luminous finish\u003c\/li\u003e\n\u003cli\u003eSuitable for daily use on all hair types, including color-treated hair\u003c\/li\u003e\n\u003cli\u003eLeaves hair feeling light, fresh, and revitalized\u003c\/li\u003e\n\u003cli\u003eVegan and PETA-approved formula for ethical hair care\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Bleach London","offers":[{"title":"Default Title","offer_id":57177676939646,"sku":"BLEACHLDN-023","price":16.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/5872\/0515\/files\/Untitleddesign-2026-03-27T165912.891.png?v=1774612768","url":"https:\/\/www.beautflo.com\/products\/bleach-london-purple-reincarnation-shampoo-300ml","provider":"Beaut Flo","version":"1.0","type":"link"}