Kérastase L’Incroyable Blow Dry Lotion – Heat-Activated Styling Lotion for Long-Lasting, Reworkable Styles (150ml)

Achieve salon-quality blowouts at home with Kérastase L’Incroyable Blow Dry, a heat-activated styling lotion that delivers flexible hold, frizz protection, and reworkable control. Designed for all hair types, this innovative formula makes styling easy while ensuring long-lasting results.

Key Features:

• Powered by SRS® (Sensitive Responsive Styling) technology with heat-sensitive Micro-Beeswax

• Reactivates with heat at 150°C (300°F) – no need to reapply when restyling

• Enhances shape memory and provides a strong yet flexible bond between hair fibers

• Protects against frizz for up to 96 hours

• Leaves hair touchable, soft, and full of movement

• Ideal for blow-drying, curling, or smoothing styles

How to Use:

1. Apply a small amount to damp, towel-dried hair.

2. Distribute evenly through mid-lengths and ends.

3. Blow-dry and style as desired.

4. Reactivate with heat for effortless restyling.

Why You'll Love It:
Whether you're smoothing, curling, or adding volume, L’Incroyable Blow Dry gives you the freedom to reshape and restyle without build-up or stiffness. It's the ultimate tool for dynamic, frizz-free looks that last.