Aveda Men Pure-Formance™ Firm Hold Gel – Maximum Control with Nourishing Strength

For the modern man who demands both style and substance, the Aveda Men Pure-Formance Firm Hold Gel delivers strong, long-lasting hold while actively nourishing hair. Designed to withstand daily challenges—wind, humidity, and busy routines—this high-performance gel provides instant control, shine, and resilience without compromise.

Key Benefits:

• Firm, flexible hold – Locks styles in place with all-day precision

• Natural shine & texture – No flaking or stiffness, just polished definition

• Botanical nourishment – Infused with lavender, spearmint, and vetiver essential oils

• Invigorating scent – A bold, masculine blend of peppery kunzea and tangy citrus

• Quick application – Styles effortlessly in seconds, perfect for on-the-go grooming

Why It Stands Out:
✔ Strong yet healthy hold – No harsh chemicals, just plant-powered performance
✔ Doubles as a hair treatment – Conditions while styling
✔ Refreshing aromatherapy experience – Energizing fragrance uplifts the senses

How to Use:
Apply a small amount to damp or dry hair, then style as desired. Works for everything from sleek looks to textured finishes.

Vegan. Cruelty-Free. Built for Active Lifestyles.

Whether you’re heading to the office or a weekend adventure, this gel ensures your style stays sharp—and your hair stays healthy.

Part of Aveda Men’s Pure-Formance line – where high-performance meets plant-based care.