Specially formulated with natural hair types 3 and 4 (curly and coiled) in mind, the As I Am Power in Strength Bundle is a strengthening haircare trio designed to promote longer, healthier-looking hair. This expertly curated set works to fortify fragile strands, enhance moisture retention, and improve overall hair resilience while leaving curls feeling soft, silky, and refreshed.

Powered by a blend of antioxidant-rich pomegranate, vitamin-packed passion fruit, and certified organic aloe vera, each formula helps nourish the scalp and strands while supporting optimal conditions for healthy hair growth. Perfect for weak, dry, or breakage-prone hair, this bundle encourages strength from the roots through to the ends.

Set Includes:

As I Am Long and Luxe Strengthening Shampoo (355ml)

This gentle yet effective cleanser removes impurities while helping to maintain moisture balance, making it ideal for textured hair that needs strength without dryness.

Key Benefits:

• Gently cleanses without stripping natural oils
• Helps strengthen hair fibres to reduce breakage
• Locks in moisture for softer, more resilient curls
• Nourishes hair from root to tip
• Supports a healthy scalp environment

As I Am Long and Luxe Conditioner (355ml)

A silky, moisture-rich conditioner that restores hydration while improving shine, softness, and manageability.

Key Benefits:

• Enhances moisture levels and natural shine
• Softens curls and coils for a smoother feel
• Helps reduce tangles and knots
• Improves slip for easier detangling and combing
• Minimises breakage caused by tugging and pulling

As I Am Long and Luxe GroYogurt Leave-In Conditioner (237ml)

This hydrating leave-in treatment delivers lasting moisture and shine while improving manageability for everyday styling.

Key Benefits:

• Provides lightweight, long-lasting hydration
• Leaves hair feeling soft with a healthy-looking gloss
• Ideal for wet combing and detangling
• Reduces tangles and improves ease of styling
• Prepares hair for protective styles, twists, and braids

Why Choose the Power in Strength Bundle?

• Designed specifically for curly and coily hair (Types 3 & 4)
• Helps promote stronger, longer-looking hair
• Enriched with natural antioxidants and botanical ingredients
• Supports moisture retention and reduces breakage
• Ideal for damaged, dry, or growth-focused hair routines