Aveda Brilliant™ Shampoo – Daily Clarifying & Nourishing Cleanser

Achieve salon-fresh brilliance with every wash using Aveda Brilliant™ Shampoo, a dual-action daily cleanser that purifies without stripping, leaving hair glossy, hydrated, and full of life. Specially crafted for textured and chemically treated hair, this botanical-powered formula delivers:

✔ Deep yet gentle cleansing to remove product buildup and impurities
✔ Moisture-rich lather with organic aloe, chamomile, and calendula
✔ Scalp-soothing benefits from antioxidant black tea extract
✔ Signature Pure-fume™ aroma (ylang ylang + citrus + spice) for sensory indulgence

Why Hair Professionals Recommend It:

→ Strikes the perfect balance between clarifying and conditioning
→ Safe for color-treated, keratin-treated, and extension hair
→ 94% naturally derived with plant-based cleansers

Key Ingredients:

• Organic Aloe Vera: Hydrates and calms the scalp
• Chamomile & Calendula: Soothe and soften hair fibers
• Black Tea Extract: Provides antioxidant protection

How to Use:

1. Apply to wet hair, working from roots to ends

2. Massage into a creamy lather for 1-2 minutes

3. Rinse thoroughly – notice the "clean but not squeaky" feel

4. For best results, follow with Brilliant™ Conditioner

Ideal For:

• Those needing daily buildup removal without dryness

• Curly, coily, or chemically processed hair requiring gentle care

• Anyone desiring hair that looks professionally blown out at home

Elevate Your Hair's Natural Radiance – Because clean hair should never feel stripped, just stunning.