Aveda Blue Malva™ Shampoo – Tone & Brighten for Silver & Color-Treated Hair

Enhance your hair's natural radiance with Aveda Blue Malva™ Shampoo, a gentle, color-enhancing cleanser that neutralizes brassiness while adding silvery brightness to grey and chemically-treated hair. Formulated with wildcrafted blue malva and organic bluet flower, this botanical shampoo works to:
✔ Counteract yellow tones in grey, blonde, and silver hair
✔ Boost color vibrancy for all shades
✔ Balance scalp and hair with naturally derived ingredients

Key Benefits:

• Natural Color Correction – Blue malva and bluet flower help maintain cool tones

• Gentle Cleansing – Removes impurities without stripping color

• Sustainable Sourcing – Features wildcrafted and organic botanicals

• Value Size Available – Save 25% per ml with the 1000ml bottle

How to Use:

1. Massage into wet hair, working into a lather

2. Rinse thoroughly

3. Follow with Blue Malva™ Color Conditioner for optimal toning results

Why It Works:

→ Ideal for grey, blonde, silver, and highlighted hair
→ Helps extend time between salon visits by reducing brassiness
→ Vegan and formulated without parabens or sulfates

Maintain your hair’s cool, bright tones with Aveda Blue Malva™ Shampoo—the go-to solution for vibrant, brass-free color.