Maintain a flawless, cool-toned blonde with the BLEACH LONDON Platinum Blonde Maintenance Routine. Expertly designed for bleached and colour-treated hair, this all-in-one haircare kit helps neutralise unwanted brassy and yellow tones while restoring strength, softness and shine. Featuring salon-quality formulas enriched with nourishing ingredients, this routine supports long-lasting colour vibrancy and healthier-looking strands. Whether you’re preserving icy platinum hues or refreshing faded blonde lengths, this targeted system works to protect, tone and deeply condition your hair for a fresh-from-the-salon finish.

Key Benefits

• Helps neutralise brassy, yellow and warm tones for a cooler blonde finish
• Suitable for bleached, highlighted and colour-treated hair
• Supports long-lasting colour vibrancy for up to 16 weeks
• Enriched with nourishing ingredients to strengthen and hydrate hair
• Leaves hair feeling soft, smooth and more manageable
• Ideal for maintaining platinum, silver and icy blonde shades
• Complete at-home toning and maintenance routine

Set Include : 

White Toner Kit

• Semi-permanent toner designed to eliminate brassiness
• Helps maintain cool tones for up to 16 weeks
• Includes colourant, developer lotion, treatment mask, gloves and instructions

Silver Shampoo (250ml)

• Gently cleanses while neutralising yellow tones
• Formulated with violet pigments for colour correction
• Enriched with wheat proteins and vitamin B5 to support stronger-looking hair

Silver Conditioner (250ml)

• Nourishing formula that hydrates and softens blonde hair
• Helps detangle and improve manageability
• Leaves hair looking radiant and refreshed

Reincarnation Mask (200ml)

• Intensive conditioning treatment for damaged or bleached hair
• Infused with hydrolysed wheat protein, sunflower seed oil and lactic acid
• Helps improve strength, elasticity and overall hair health