Transform your look without the long-term commitment with the BLEACH LONDON Boxed Semi-Permanent Hair Dye. Perfect for blonde or light hair, this vibrant, fashion-forward formula delivers bold, temporary colour that lasts up to one to three washes. Created by internationally acclaimed colourist Alex Brownsell, each shade is designed to provide even, eye-catching results while keeping your hair feeling soft and healthy. Whether you’re looking to experiment with a striking new tone, refresh your style for a weekend, or add a pop of colour to bleached roots, this semi-permanent dye lets you explore creative looks safely and easily from the comfort of home.

Ideal for at-home use, this boxed dye adapts to your hair length and thickness, making it perfect for short hair, medium lengths, or long locks. Its gentle yet vibrant formula ensures you can enjoy striking results without compromising hair quality, giving you the freedom to switch up your style whenever inspiration strikes.

Key Benefits : 

• Lasts up to 1–3 washes for temporary, low-commitment colour
• Designed specifically for blonde and lighter hair types
• Developed by fashion colourist Alex Brownsell for professional-inspired results
• Perfect for experimenting with bold, vibrant fashion shades
• Gentle formula maintains hair softness and minimizes damage
• Easy at-home application tailored for all hair lengths and thicknesses
• One bottle covers short hair or freshly bleached roots; multiple bottles for longer or thicker hair
• Ideal for root refreshes, creative colour experiments, or adding temporary highlights
• Encourages self-expression with a variety of fun, striking shades
• Provides even, luminous coverage that enhances shine and hair vibrancy

With BLEACH LONDON Semi-Permanent Hair Dye, you can embrace your boldest hair ideas without commitment, giving you the freedom to experiment, play, and reinvent your style as often as you like