Achieve a luminous pink-purple hair colour at home with this expertly developed colour kit by Alex Brownsell and her team of professional colourists. Designed to lighten and deposit colour in one step, the innovative vegan formula combines salon-quality pigments with a custom-strength developing system to create multi-dimensional colour with visible impact, even on darker hair.

The dual-action colouring system is designed to deliver an even, glossy pinky-purple result across all hair types without the need for a separate bleaching step. The formula also helps blend greys for a seamless-looking finish, while the post-colour treatment helps seal the hair cuticle to lock in vibrancy and enhance shine.

Set Contents

Lighten & Colour Cream 3ml

A dual-action formula that simultaneously lifts and deposits colour, creating a luminous pinky-purple tone without the need for bleach. Designed to provide even coverage across all hair types, the formula also helps blend greys for a seamless-looking colour result.

Go Lighter Developing Lotion 60ml

Designed to activate the colour system, this developing lotion helps provide consistent lift and optimal colour payoff. It works to enhance the colour’s depth, dimension and vibrancy for a multi-dimensional finish.

Keep It Sealed Post-Colour Treatment 20ml

A conditioning treatment designed to help seal the hair cuticle after colouring. It helps lock in colour vibrancy while enhancing shine, leaving hair feeling silky-soft, smooth and polished.

Key Features

• Luminous pink-purple at-home hair colour
• Developed by Alex Brownsell and professional colourists
• Designed to lighten and deposit colour in one step
• Vegan colour formula
• Salon-quality pigments for visible colour impact
• Custom-strength developing system
• Designed to deliver multi-dimensional results, even on darker hair
• No separate bleach required
• Suitable for all hair types
• Helps blend greys for a seamless-looking result
• Includes a post-colour conditioning treatment to enhance shine and softness

How to Use

Combine the Lighten & Colour Cream with the Go Lighter Developing Lotion according to the product instructions to activate the colour system. Apply evenly to the hair as directed. After colouring, use the Keep It Sealed Post-Colour Treatment to help condition the hair, seal the cuticle and enhance shine.

Why You’ll Love This

• Creates a luminous pink-purple colour from the comfort of home
• Lightens and colours simultaneously for a convenient one-step system
• Designed to deliver visible results even on darker hair
• Vegan formula with salon-quality pigments
• Helps create depth, dimension and vibrant colour
• Includes a conditioning post-colour treatment for silky-soft, polished-looking hair
• Helps seal in vibrancy while enhancing shine